The ICMS Retail Marketing Program will prepare you for a career in the Australian and International retail industry.

At the completion of the program, you will have a thorough understanding of key business and marketing theories with a specific focus on the contribution of marketing toward successful retailing.

Almost every organization has a retail component. The craft of successful retailing is highly prized by leading organizations. Consumerism specifically in the Asia Pacific Region continues to show strong growth stimulating considerable investment within industries. Competition has become fierce, especially in the areas of online marketing and customer loyalty. At the completion of the program, you will have a thorough understanding of key concepts and theories relating to successful marketing practices of global retailing. Retailing is a sophisticated, fast-paced, service-oriented and entrepreneurial activity, where marketing plays a key role. It is a critical part of any economy, and now offers global career opportunities. Retail marketing positions demand people who have committed themselves to higher-level education. The fundamental knowledge of business principles and the inclusion of universal skills will equip you with leadership and managerial expertise, enabling you to take your place in the global retail marketing environment.

Employment opportunities

Your retail marketing qualification from ICMS will provide both domestic and international employment opportunities for marketing roles with leading retailers.

Head of School, Simon Pawson says "the necessity for graduates with marketing and business management knowledge is much in demand by global retailers. Given increased competition, especially from online retailing and ongoing fluctuations in the global economy, comprehensive and creative marketing strategies are essential for retailing today".

Curriculum

ICMS Retail Marketing Programs provide graduates with:

• “Work ready” skills and attitudes developed through the combination of comprehensive on-campus study and nine months of paid industry training in retail services management;
• An excellent graduate employment record and extensive links to the retail industry;
• A distinct edge through a well-rounded and multi-disciplinary qualification relevant to today’s retail sector; and
• A thorough understanding of key concepts and theories in retail services management combined with practical skills in key areas such as consumer behavior, e commerce and social media, advertising, publicity and promotions, visual merchandising, pitching for business and supply chain management.

Resources

• English Requirements

Course Application

Course Options

Career

With qualifications from ICMS, your internationally recognised skills will open the door to job opportunities wherever you work in areas such as;

• Buyer;
• Merchandise manager;
• Sales roles;
• Advertising roles;
• Publicity roles;
• Market Researcher;
• Visual Merchandising and Store Design;
• Customer services;
• Department store manager;
• Retail brand manager;
• Fashion sales executive;
• Group merchandising; and
• Retail entrepreneur