The ICMS sports management program prepares graduates for careers in a variety of roles in sport management, promotion and sport marketing.

You will develop a thorough understanding of key concepts and theories relating to the sport management industry, specialising in key areas such as sport arbitration, sport event marketing and media management. A combination of fundamental knowledge of business principles and universal skills will equip you with the expertise you need to take your place in the global sport business environment.

Employment opportunities

The business of sports management is now highly professional and competitive. At local and international levels, the industry requires graduates with a combination of talents that encompass everything from financial management to media skills.

Professional sports management includes everything from the management of elite athletes and major teams to the administration of mass market participation sports and the myriad of industries and government bodies that support them.

Curriculum

ICMS Sports Management Programs provides graduates with:

• "Work ready" skills and attitudes developed through the combination of comprehensive on-campus study and nine months of paid industry training in the sports management industry;
• A distinct edge through a well-rounded and multi-disciplinary qualification relevant to today's sports industry;
• knowledge and skills in health and recreation, sports marketing, media and public relations, law, and business and management; and
• the skills and practical experience to work successfully with sporting clubs, professional and amateur teams, players and elite athletes and sports events

Resources

• English Requirements

Course Application

Career

With a sports management qualification from ICMS your internationally recognised skills will open the door to job opportunities in areas such as:

• Sports media, sponsorship and marketing;
• Recreational and leisure clubs;
• Amateur sport organisations;
• Professional sport teams and leagues;
• Sporting goods organisations;
• Competition and player management;
• Revenue and branding; and
• Event coordination