The power social media plays in many of our lives in undeniable. Many individuals and organisations have been able to successfully connect with their audience and followers, in order to build a strong and engaged client base.
Behind every successful influencer lies an ability to create content that both connects with their audiences, but also is Search Engine Optimisation (SEO) friendly.
This hands-on subject aims to support students in developing content development skills. By analysing the social media presence of key influencers, famous bloggers, media, industry opinion leaders, students will create a content strategy for their chosen social media platforms, which they will test and analyse throughout the 12-week course period.
This short course is for those already working in the following roles, or aspiring to work in these areas:
Upon successful completion of this short course, you will able to:
This short 12-week is offered face-to-face or online each ICMS trimester.