Starting from Marketing Principles and working through subjects such as Digital and Social Media Marketing to Integrated Marketing Communications and Strategic Marketing Management, the course addresses brand management and product innovation as well as considering global digital media trends and challenges facing marketers. In turn, this provides you with a sound base to be work-ready on graduation after exposure to a wide variety of contemporary marketing theories and practical applications.

The ICMS BBM (with subjects specialising in Marketing and New Media) is highly regarded by the professional services industry. Your Business Management degree at ICMS is a well-rounded qualification with opportunities for in-depth study in a professional services sector of your choice.

A BUSINESS MANAGEMENT DEGREE DESIGNED BY THE BEST, FOR THE BEST

AT ICMS WE ARE CONNECTED WITH INDUSTRY

The ICMS BBM (with subjects specialising in Marketing and New Media) is developed and continually updated by industry professionals including business managers, specialist managers, and retail and service professionals. This ensures that degree content is constantly relevant to the needs of industry. You will gain specialist knowledge in business management and be trained to work in an international environment.

1,200 HOURS OF REAL INDUSTRY EXPERIENCE

When you graduate from ICMS you’ll have more than just a degree. Built into your qualification is up to 1,200 hours (9 months) of industry experience. Our industry training consultants will help place you in an organisation relevant to your studies so that after your degree you’ll have an impressive CV, a network of contacts and a significant advantage over other graduates.

YOU’LL THINK OUTSIDE THE BOX AND OUTSIDE THE CLASSROOM

Theory is important; it will teach you the fundamentals you need to be a business management leader. But nothing is as valuable as putting theory into practice. In addition to your industry training, you’ll gain hands-on experience through practical classes. Field trips and site visits with our industry partners will get you learning about business operations and management issues from the best in the business.

YOU ARE AN INDUSTRY LEADER IN TRAINING

This degree is far more than a business training program. You will combine general business subjects with a range of subjects from business categories, training you in the critical and analytical skills you’ll need to move into management when you graduate.

WE’RE THE GLOBAL INDUSTRY EXPERTS

At ICMS we have lecturers with international careers and extraordinary business expertise. Guest lectures from our network of industry partners will keep your learning fresh and relevant and up to date with the latest demands from industry and your future employers.

YOUR FUTURE

At ICMS we train you to be a leader in business management. When you graduate with an ICMS BBM (with subjects specialising in Marketing and New Media) you will have transferable skills, industry experience, and in-depth knowledge of business management principles in practice. This will see you ready for a career that spans industries and continents. You can work in a multinational company locally or take your newfound skills and experience around the world.

You could be working as a:

  • Marketing Manager
  • Business Analyst
  • Digital Marketing Manager
  • Cross channer marketing specialist
  • Creative director
  • Social media marketer/strategy
  • Communications director
  • Social media and digital content specialist
  • Electronic direct mail manager
  • Digital marketing strategist
  • Brand integrated marketing manager

OUR INDUSTRY CONNECTIONS ARE YOUR INDUSTRY CONNECTIONS...

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

Subjects Snapshot

E-COMMERCE AND SOCIAL MEDIA

Discover how to create e-commerce and social media marketing plans that get results. Learn the best techniques for identifying targeted marketing on social media, and unravel the critical online market segments for a company. You’ll explore rules of engagement and social media ethics with a view to behaving properly as marketers online.

PRINCIPLES OF MARKETING

In the course of an ordinary day we encounter hundreds, even thousands, of marketing efforts brought to us by professional marketers, and we are the targets of countless marketing communications campaigns. Discover the secrets behind these techniques and learn the concepts marketers use to develop products and successful marketing campaigns.

STRATEGIC MARKETING MANAGEMENT

Build on your knowledge of marketing concepts and techniques and take this to the next level with strategic marketing. Learn how to gain sustainable competitive advantage for a business in the ever-evolving marketplace. You’ll learn by adapting your new knowledge to specific problems, competitive situations and environments.

Sophie Connelley

"I wanted to study business and hospitality, and after extensive research discovering Australia’s top institutions providing this, I chose ICMS.

Sophie Connelley
Bachelor of Business Management
James Brady

"My ICMS degree gave me great foundations for a career in business, preparing me to succeed both academically and professionally in the high-performance world of consumer and enterprise technology.

James Brady
2013 RETAIL MARKETING GRADUATE

Typical Study Pattern

Year
One

Term
1
  • Managing People & Organisations
  • Principles of Marketing
  • Introduction to Human Resources
  • Specialist Elective
Term
2
  • Accounting Fundamentals
  • Service Management & Innovation
  • Specialist Elective
  • Specialist Elective
Term
3
  • Business Statistics
  • Business Economics
  • Specialist Elective
  • Business Elective

Year
Two

Term
1
  • Industry Training I
Term
2
  • Industry Training II
Term
3
  • Career Planning & Strategy
  • Specialist Elective
  • Business Elective
  • Business Elective
  • Applied Leadership

Year
Three

Term
1
  • Research Methods
  • Specialist Elective
  • Business Elective
  • Business Elective
Term
2
  • Strategic Management
  • Specialist Elective
  • Specialist Elective
  • Business Elective