Retail marketing is a dynamic business. Technological, economic and social change influences consumer behaviour. Retail marketers must continually employ new tactics and strategies to secure sales and generate consumer loyalty.

Retail marketing at ICMS has been developed in partnership with leading industry professionals. It examines consumer behaviour, retail technology, advertising, e-commerce, social media, buying and logistics, and visual merchandising. Retail growth is critical to the global economy, and to the sustainability of every retail business. Retail marketing is ideal for careers in marketing, merchandising, store management, buying, management or logistics management.

With a focus on Fashion and Retail Management, students will be able to combine a solid business degree with a specialisation designed for those who want to pursue a career in retail management. This course has been developed in partnership with leading retail industry professionals and it explores subjects from logistics and visual merchandising to consumer behaviour in a digital world and the ever growing E-commerce environment. The course explores retail technology and marketing and the strategies required for successful retailing in a dynamic and economically important industry.

The ICMS BBM (with subjects specialising in Retail Marketing) is highly regarded by the professional services industry. Your Business Management degree at ICMS is a well-rounded qualification with opportunities for in-depth study in a professional services sector of your choice.

A BUSINESS MANAGEMENT DEGREE DESIGNED BY THE BEST, FOR THE BEST

AT ICMS WE ARE CONNECTED WITH INDUSTRY

The ICMS BBM (with subjects specialising in Retail Marketing) is developed and continually updated by industry professionals including business managers, specialist managers, and retail and service professionals. This ensures that degree content is constantly relevant to the needs of industry. You will gain specialist knowledge in business management and be trained to work in an international environment.

1,200 HOURS OF REAL INDUSTRY EXPERIENCE

When you graduate from ICMS you’ll have more than just a degree. Built into your qualification is up to 1,200 hours (9 months) of industry experience. Our industry training consultants will help place you in an organisation relevant to your studies so that after your degree you’ll have an impressive CV, a network of contacts and a significant advantage over other graduates.

YOU’LL THINK OUTSIDE THE BOX AND OUTSIDE THE CLASSROOM

Theory is important; it will teach you the fundamentals you need to be a business management leader. But nothing is as valuable as putting theory into practice. In addition to

your industry training, you’ll gain hands-on experience through practical classes. Field trips and site visits with our industry partners will get you learning about business operations and management issues from the best in the business.

YOU ARE AN INDUSTRY LEADER IN TRAINING

This degree is far more than a business training program. You will combine general business subjects with a range of subjects from business categories, training you in the critical and analytical skills you’ll need to move into management when you graduate.

WE’RE THE GLOBAL INDUSTRY EXPERTS

At ICMS we have lecturers with international careers and extraordinary business expertise. Guest lectures from our network of industry partners will keep your learning fresh and relevant and up to date with the latest demands from industry and your future employers.

YOUR FUTURE

At ICMS we train you to be a leader in business management. When you graduate with an ICMS BBM (with subjects specialising in Retail Marketing) you will have transferable skills, industry experience, and in-depth knowledge of business management principles in practice. This will see you ready for a career that spans industries and continents. You can work in a multinational company locally or take your new found skills and experience around the world.

You could be working as a:

  • Sales Manager
  • Marketing manager
  • Event marketing coordinator
  • Visual merchandising manager
  • Product marketing director
  • Trade marketing manager
  • Brand manager
  • Channel marketing strategist
  • Retail marketing manager
  • Travel retail marketing manager

OUR INDUSTRY CONNECTIONS ARE YOUR INDUSTRY CONNECTIONS...

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

SUBJECTS SNAPSHOT

CONSUMER BEHAVIOUR

Success in the marketplace depends on a company's ability to attract, satisfy and retain its customers. To grow, a business must reinvent itself in the eyes of the consumer, adapting quickly and flexibly to changing needs and circumstances. Learn how to analyse social trends so you can uncover what products and product attributes customers currently desire, and what they may desire in the future. Gain the skills to understand consumers as buyers so you can manage product portfolios efficiently and successfully.

VISUAL MERCHANDISING AND DESIGN

Visual Merchandising is the presentation of a product within the retail environment. Learn how visual merchandising is a key part of the customer’s purchasing journey. Discover how, when done properly, visual merchandising and design attracts, engages and ultimately turns a browser into a buyer. Uncover the impact visual merchandising and design can have on your store’s image and how it helps you stand out from the crowd.

QUALITY MANAGEMENT AND CUSTOMER SERVICE

Discover the fundamentals of quality management, with a focus on customer service. Learn how customer service gives a company an edge over the competition and discover all the aspects of achieving quality in business. You’ll learn the methods organisations use to measure, monitor and improve the quality of their products and services, including managing information, material and financial flows.

Sophie Connelley

"I wanted to study business and hospitality, and after extensive research discovering Australia’s top institutions providing this, I chose ICMS.

Sophie Connelley
Bachelor of Business Management
James Brady

"My ICMS degree gave me great foundations for a career in business, preparing me to succeed both academically and professionally in the high-performance world of consumer and enterprise technology.

James Brady
2013 RETAIL MARKETING GRADUATE

Typical Study Pattern

Year
One

Term
1
  • Managing People and Organisations
  • Principles of Marketing
  • Introduction to Human Resources
  • Specialist Elective
Term
2
  • Accounting Fundamentals
  • Service Management and Innovation
  • Specialist Elective
  • Specialist Elective
Term
3
  • Business Statistics
  • Business Economics
  • Specialist Elective

Year
Two

Term
1
  • Industry Training I
Term
2
  • Industry Training II
Term
3
  • Career Planning and Strategy
  • Specialist Elective
  • Business Elective
  • Business Elective
  • Applied Leadership

Year
Three

Term
1
  • Research Methods
  • Specialist Elective
  • Business Elective
  • Business Elective
Term
2
  • Strategic Management
  • Specialist Elective
  • Specialist Elective
  • Business Elective