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Home / Introduction to Sports Management

Introduction to Sports Management

Testimonials

Aleksandra Shcherbakova

Master of Management

“I have met some truly impressive talents and kind personalities among our lecturers."

Angelica Balajadia

Master of Management

“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."

Wiranpatchara (Sandy) Wongchanapai

Master of International Business

"Whilst studying at ICMS, I was able to have a strong work/study life balance".

Cameron Colvin

Bachelor of Business (Marketing)

"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."

Taylor McLeod

Bachelor of Business (Sports Management)

“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."

Julie Williams

Bachelor of Business (Fashion and Global Brand Management)

"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".

Keegan Du Preez

Bachelor of Business Management (Accounting)

"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".

Michaela Mayes

Bachelor of Business (Marketing)

"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".

Alana Williams

Bachelor of Business (Accounting)

“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”

Juliette Wilson

Bachelor of Business (Marketing)

"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".

Calum McKnight

Bachelor of Business (Marketing)

“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”

Ewan Metcalfe

Bachelor of Business (Sports Management)

"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".

Prospectus 2020
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Subject Code:

SPO110

Subject Aim:

The subject will allow you to gain a greater understanding of the global sport marketplace and insight into areas of sport management you may wish to pursue in your career.

Learning Outcomes:

1) Ability to outline the various processes and identify the main business factors which take place as sport moves from pure sport to a business and effective management

2) Understand the facets of sport that make it different from conventional businesses including professional and volunteer sport

3) Differentiate the concepts of governance and explain the relevance of these concepts to management in the sports industries

4) Understand how government funding, sponsorship and attitudes determine the profile and perceived value of specific sports

5) Demonstrate and explain the elements of sports marketing and importance of social and digital media in the sports context

6) Identify the major future challenges and drivers of change in the industry

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information. Students are required to prepare for assessments by reading the subject matter in course notes, handouts and readings. Class work and practical application of theory assists in reinforcing the importance of this subject’s topics. Each student is required to participate in class discussions and activities. Two individual assessment tasks are required together with an examination. Assessment briefs and rubrics will be found on Moodle.