Entrepreneurship and Innovation

Subject Code: 
Subject Aim: 

This subject is designed to encourage innovation in business and develop entrepreneurs and entrepreneurship in the business community. You will be using real-world examples from tourism hospitality and business contexts. You will develop the skills to identify and justify entrepreneurial opportunities.

Learning Outcomes: 
  1. Explain the importance of entrepreneurship and innovation as stimulus for economic growth and gaining competitive advantage
  2. Demonstrate understanding of the concepts and key theories relating to entrepreneurship and innovation including a recognition of the various types of innovation
  3. Evaluate successful and unsuccessful examples of entrepreneurship from a range of perspectives including small business, technology start-ups, large organisations and social enterprises
  4. Explore entrepreneurial opportunities and design a sustainable business models around those opportunities that communicates the value that the new venture provides to customers, investors and other stakeholders
  5. Demonstrate an ability to work effectively in multidisciplinary, cross-cultural teams, communicating, negotiating and contributing towards the successful development of a shared team project
Student Assessment: 

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.

No Type Weighting Learning Outcomes
1 Individual Assignment 15.00% 1,2
2 Group Assignment 35.00% 1,2,3,4,5
3 Final Exam 50.00% 1,2,3,4