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Entrepreneurship And Innovation

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Aleksandra Shcherbakova

Master of Management

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Angelica Balajadia

Master of Management

“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."

Wiranpatchara (Sandy) Wongchanapai

Master of International Business

"Whilst studying at ICMS, I was able to have a strong work/study life balance".

Cameron Colvin

Bachelor of Business (Marketing)

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Taylor McLeod

Bachelor of Business (Sports Management)

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Julie Williams

Bachelor of Business (Fashion and Global Brand Management)

"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".

Keegan Du Preez

Bachelor of Business Management (Accounting)

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Michaela Mayes

Bachelor of Business (Marketing)

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Alana Williams

Bachelor of Business (Accounting)

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Juliette Wilson

Bachelor of Business (Marketing)

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Calum McKnight

Bachelor of Business (Marketing)

“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”

Ewan Metcalfe

Bachelor of Business (Sports Management)

"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".

Undergraduate Brochure
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Subject Code:

ENT210

Subject Aim:

This undergraduate subject is designed to encourage innovation in business and develop entrepreneurs and entrepreneurship in the business community. You will be using real-world examples from tourism hospitality and business contexts. You will develop the skills to identify and justify entrepreneurial opportunities.

Learning Outcomes:

  • Explain the importance of entrepreneurship and innovation as stimulus for economic growth and gaining competitive advantage
  • Demonstrate understanding of the concepts and key theories relating to entrepreneurship and innovation including a recognition of the various types of innovation
  • Evaluate successful and unsuccessful examples of entrepreneurship from a range of perspectives including small business, technology start-ups, large organisations and social enterprises
  • Explore entrepreneurial opportunities and design a sustainable business models around those opportunities that communicates the value that the new venture provides to customers, investors and other stakeholders
  • Demonstrate an ability to work effectively in multidisciplinary, cross-cultural teams, communicating, negotiating and contributing towards the successful development of a shared team project

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.