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Bachelor of Business (Sports Management)

Bachelor of Business (Sports Management)

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  • Course Overview
  • Course Structure

In the multi-million dollar global sports industry, a Bachelor of Business (Sports Management) will reward your passion for sport which, together with a head for business and a heart for the game, can combine in a lucrative career that will be as rewarding as it is challenging.

You can make a career out of your passion for sport by studying sports management – the business end of sports and recreation.

The ICMS Bachelor of Business (Sports Management) gets you to wherever there is sport – which is just about everywhere. From athlete and facilities management to marketing and finance, a Bachelor of Business (Sports Management) will prepare you for a leadership role in this ever-evolving and intensely exciting business environment.

The Bachelor of Business (Sports Management) offers:

26-subjects in total

  • 12 core business subjects
  • 6 specialisation subjects
  • 6 elective subjects
  • 2 WIL (Work Integrated Learning) subjects

Subjects focus on core business skills with the addition of specialised sports management subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your specialisation subjects you will be exposed to the global sports industry and gain insights into those areas of sport management vital for a successful career in this most exciting of industries.

Sports management and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in marketing, international tourism, entrepreneurship, hospitality management and event management. This allows you to enhance your degree with subjects that reflect your interests and ambitions.

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The Bachelor of Business (Sports Management) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

  • Real-world assessments: No exams
  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing ‘business attire’ in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV

In your final year of the Bachelor of Business (Sports Management), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within business, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Upon successful completion of the ICMS Bachelor of Business (Sports Management) you will able to:

  • Develop, integrate and evaluate broad sports business technical and theoretical knowledge.
  • Conduct qualitative and/or quantitative applied research, analyse and apply findings to professional sports business practice.
  • Analyse, create and communicate solutions to complex and unpredictable challenges in the sports industry.
  • Integrate ethical and sustainable solutions into global sports business practices.
  • Recognise and analyse sports business operations and challenges and identify and assess sports business solutions.
  • Evaluate the most appropriate skills and technologies for the different challenges presented in the sports industry.
  • Communicate effectively in diverse sports industry contexts and across cultures.
  • Adapt business and specialist sports knowledge to provide effective responses to complex sports business contexts.
  • Critically examine team dynamics and effectively apply business management principles and motivational factors to diverse team environments in the sports industry.
  • Reflect on performance and evaluate feedback to design a pathway towards continual learning opportunities and self-improvement in sports industry business practices.
  • Manage and self-direct work and learning within the professional business environment.

Quick facts

* In accordance with the Australian Government ESOS National Code international students on a student visa can only undertake 33% of their total enrolment load online and must be enrolled in at least one (1) on-campus subject in each compulsory study period. Learn more

Champion of Your Own Career

Whether you dream of managing a star player or team, becoming a fitness or facilities manager, a sports media manager or any variation of these exciting roles within the global or local sports industry, the Bachelor of Business (Sports Management) will provide you with the transferable skills, industry experience and in-depth knowledge of business practices that will get you there.

You could be working as a:

  • Player or Team Manager
  • Sports Marketing Manager
  • Facilities Manager
  • Merchandising Manager
  • Sponsorship Manager
  • Sports Promotion Manager
  • Events Manager
  • Sports Media Manager
  • Sports Agent
  • Brand Manager
  • Sports Centre Manager
  • Warehouse Manager

Related Content

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.
Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course. A typical full-time study load is between 6 and 8 subjects per year (an equivalent to 24 credit points).

Prospectus 2024
Bachelor of Sports Management: What You Should Know  
Q&A: High Performance Sport for High Performing Student