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Consumer Insights and Fashion Consumption

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

FBM304A

Subject Aim:

The Consumer Insights and Fashion Consumption subject critically examines the complex and interconnected production and consumption cycles of fashion, and their social and environmental impact and poses the question: what is the responsibility of the fashion industry to behave ethically?

You will examine the role and effect of the consumer, producer, grower, manufacturer, designer as well as trend forecasting, retail, business and government, and the interconnections between these actors.

Students explore ethics issues and look at current legislation, and concepts such as transparency, traceability, product lifecycle assessment and corporate social responsibility and how can innovation/technology/materials improve the ethical position of the fashion industry

You will explore alternative systems-based strategies and new models such as the integrated product-service-system, traceability, on-demand production, digital tracking and blockchain, and the sharing economy, that have the potential to deliver products within an ethical and sustainable global fashion industry.

Learning Outcomes:

a) Critically examine the complex and interconnected production and consumption cycles of fashion, and their social and environmental impact. 

b) Explain how design, manufacturing, retail, trend forecasting and the consumer impact on a typical fashion garment’s lifecycle. 

c) Analyse and apply concepts to support improved sustainable practices such as transparency, traceability product lifecycle assessment and corporate social responsibility. 

d) Propose alternative systems-based innovations, strategies and models to deliver an ethical and sustainable global fashion industry

e) Examine the core theories of consumer behaviour in both consumer and organisational markets

Student Assessment: