Fashion Media and PR
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
FBM305A
Subject Aim:
This subject examines the skills and techniques required to write effective fashion lifestyle content and news, as well as complimenting with the basic PR and publicity toolkits to promote a fashion brand.
As brands take ownership of their own media and journalism, this subject gives students the introductory skills in how to effectively interview, find a story, report on fashion news and connect with their audience.
To compliment the rise of branded media, managing your brand across PR channels and developing beneficial relationships with influential personalities is also of increasing importance. This subject therefore gives students the basic techniques to effectively publicise fashion brands, drive fashion events and build buzz for their fashion business.
Broad Topics to be Covered:
- Introduction
- Fashion history, culture and lifestyle
- Understanding your audience
- Finding your story
- Journalistic tools and techniques
- Interviewing techniques
- Fashion feature writing
- Fashion blogging, posts and news
- The PR toolkit
- Building media relations
- Fashion events and publicity
Learning Outcomes:
| a) | Analyse and apply concepts of fashion and lifestyle journalism techniques. |
| b) | Create written content across fashion news, blogging and feature pieces. |
| c) | Apply the concepts of PR and publicity to effectively build a fashion brand in the market. |
| d) | Apply the concepts behind effective relationship building to develop rapport with media personalities, interviewees and brand ambassadors. |
| e) | Critically examine fashion history, culture and lifestyle influences on today’s consumer. |
Student Assessment:
| No | Assessment Task | Weighting | Subject learning outcomes to be assessed |
| 1 | Research Journal | 30% | a, e |
| 2 | Fashion Feature Article and Promotional Media | 40% | a, b , d, e |
| 3 | PR and publicity plan | 30% | c, d, e |