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ICMS Professional Lecture Series | Alejandro Jara

March 2 @ 3:00 pm - 4:00 pm

Alejandro of Black & White waiters

ICMS Professional Lecture Series.

Let our connections be your connections with these guest lectures presented by ICMS scholarship sponsor, WIL partner and alumnus Mr Alejandro Jara, Owner and Director of Black and White Waiters (B&W).

Alejandro Jara identified a specific need for providing a unique experience through adaptable and interactive waiters whom cater their style of service and communication to any event they attend. Alejandro has built a business on the foundation of excellence from the way Black and White’s employees are presented, to their communication and interaction with guests to their service skills.

The lecture will take place this Wednesday, the 2nd of March at 3PM in the Great Hall, at ICMS Manly Campus, 151 Darley Rd, Manly NSW 2095

Alejandro Jara was just 18 years old when he arrived in Australia from his hometown in Caracas, Venezuela and only 23 when he started Black and White Waiters (B&W).

Today B&W fiercely competes with some of Sydney’s most established event agencies, gaining respect and market share by giving 110% to every event they are assigned to.

“Every event is an opportunity to show to the market who we are, what we do, and provide them with confidence to recommend us and use us again. We thank every catering company, event company and PR agency who have partnered with us to make the last ten years so successful.

Alejandro speaks of his experiences starting a new company from scratch and the concept of ‘ Point of Difference’.




March 2
3:00 pm - 4:00 pm
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ICMS Campus
151 Darley Road
Manly, New South Wales 2095 Australia
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