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Masterclass: Steve Cox, CEO of Destination NSW, hosted by Melissa Hoyer

July 13 @ 10:30 am - 11:15 am

Event Banner Steve Cox Masterclass

Do you want to know the strategy behind world renowned events such as Vivid Sydney, and the just announced South by South West Sydney (SXSW) as well as what it takes to lead the tourism and entertainment industry through Covid? 

Join us for a Masterclass by Steve Cox, CEO of Destination NSW and Q&A session hosted by Melissa Hoyer on the behind the scenes of what it takes to drive tourism in a post-Covid NSW.

This Masterclass entails Steve Cox discussing world-famous events such as Vivid Sydney and South by South West Sydney (SXSW), priorities for the future NSW visitor industry and a glimpse into sport, fashion, food and art funded industry celebrations as part of the renewed focus on the 24HR economy to bring us back to the world stage.

This event invites future and current ICMS students, ICMS alumni as well as ICMS faculty and staff members.

You will learn…

  1. How Destination NSW plan to bring back the tourism economy post Covid-lockdowns.
  2. Behind the scenes planning of large-scale cultural events such as Vivid and the SXSW.
  3. Steve’s journey to CEO and what it takes to lead successfully when faced with immense challenges.

Registration is essential to secure your seat at this insightful, industry networking event.


July 13
10:30 am - 11:15 am
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ICMS Great Hall
151 Darley Road, Manly
Sydney, NSW 2095
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