Ecole Internationale de Marketing du Luxe a Paris - Bachelor of Marketing of Luxury Brands

Articulating students from the ECOLE INTERNATIONALE DE MARKETING DU LUXE A PARIS - BACHELOR OF MARKETING OF LUXURY BRANDS into the ICMS Bachelor of Business Management would need to undertake the following subjects:

Articulation into the Bachelor of Business Management
ACC100 Accounting Fundamentals 3 Exempt
ECO100 Business Economics 3 Exempt
HRM100 Introduction to Human Resources 3 Exempt
MGT101 Managing People & Organisations 3 Exempt
MKT100 Principles of Marketing 3 Exempt
STA101 Business Statistics 3 Exempt
- General Elective 100 3 Exempt
- General Elective 100 3 Exempt
- General Elective 100 3 Exempt
- Business Elective 100 3 Exempt
HRM220 Career Planning & Strategy 3 Exempt
MGT202 Service Management & Innovation 3 Exempt
- General Elective 200 3 Exempt
- General Elective 200 3 Exempt
- Business Elective 200 3 Exempt
- Business Elective 200 3 Exempt
IND201 Industry Training 1 12 Required
IND202 Industry Training 2 12 Required
MGT203 Applied Leadership 1 Exempt
MGT300 Strategic Management 3 Required
RES300 Research Methods 3 Required
- General Elective 200/300 3 Required
- General Elective 300 3 Required
- General Elective 300 3 Required
- Business Choice Elective 300 3 Required
- Business Choice Elective 300 3 Required
- Business Choice Elective 300 3 Required


The course structure is based on eight Trimesters (each of 13 weeks duration), with four subjects taught in each semester. It comprises:

  • 10 Compulsory - "Business Core" subjects
  • 6 "Business Elective" subjects (choose 6 subjects from a choice of 10 - subject to the rules of progression)
  • 8 General Elective (or "Specialisation") subjects


  • Up to 9 months of 'Industry Training'  
  • 3 day 'Foundation' subject - "Applied Leadership"

To qualify for award of the degree of Bachelor of Business Management a candidate shall accrue an aggregate of at least 97 credit points, including satisfactory completion of the core subjects noted above.

* Curriculum is subject to change

** Note: Electives must be chosen according to the Rules of Progression and the Degree Rules. Under the Degree Rules, a student must complete at least six (6) subject at 300 level and is allowed a maximum of ten (10) subjects at 100 level.


Articulation* agreements at ICMS provide a formal agreement between an external partner institution and ICMS. Students who wish to ‘articulate’ to a course at ICMS from a designated program at a recognised partner institution, can receive credit for identified subjects or a group of subjects when commencing a designated ICMS program.


Enquire through your current institution about articulating to an ICMS program.

Step 2 APPLY

Apply for your ICMS program and submit your academic transcripts and relevant documents as required. ONLINE APPLICATION


ICMS will assess your application according to the criteria set out in the Articulation Agreement.  


Students are advised of the outcome of their application within 10 working days. 

DEF: *Articulation is a process that enables students to progress from a current or completed higher education qualification into an ICMS program according to the relevant articulation agreement.

Related Policies and Procedures:

Advanced Standing Policy 
Advanced Standing Procedures