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Marketing 101


Campus Tour

Visit our campuses for a tour and a chat to a Student Advisor about your course options.

HSC Year 12 students, this Ultimate Guide has the answers to all your questions regarding your transition from High School to Higher Education. From applications, scholarships, to student life and more...

  • Course Overview

Marketing has changed. Successful businesses today are reaping greater profits using contemporary marketing strategies.

This course will expose students to a range of contemporary marketing strategies including database marketing, relationship marketing, interaction marketing, networking marketing, customer engagement using co-creation marketing strategies, and marketing ethics.

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

  • Take on new challenges
  • Stay up to date
  • Gain the latest industry skills and knowledge
  • Your coursework will include up to date readings, discussions, quizzes and videos

Managers and aspiring managers wanting a rigorous, targeted, university-level course, an ICMS Short Course will provide you with benefits such as:

  • No need to commit to a whole degree
  • Pick the subjects that will make the biggest impact on your career
  • Improve targeted skill areas to enhance your own career trajectory
  • Contribute to your organisation’s management talent in the area where it’s going to make the biggest impact
  • Keep abreast of industry developments
  • Accredited
  • Design by industry professional and experienced academics
  • Complimentary Membership of the ICMS Professional Success Centre

Quick facts

  • Course Type: NON-Award Course
  • Course Level: Bachelor Level
  • Campus: Northern Beaches Campus, Manly | City Campus, Sydney | online
  • Duration: 1 Trimester (14 Weeks)
  • Bachelor Level Fee: $3,075
  • Study Mode: on-campus | online
  • Start: Main Intakes: February, May, August | Mid-Term Intakes: March, June, October & December
  • Entry Requirements: Completed High School or High School Equivalent
  • Course Tasks: Journal Entries, Poster Presentation and Design Project

Say so-long to junior roles!

  • Boost your career with targeted skills and knowledge in the subject area that will make the biggest impact
  • Take your career in a new direction
  • Fill the gap in your skills and knowledge
  • Demonstrate commitment to your organisation
  • Gain confidence to branch out
  • Be more fulfilled by your career
  • University-level only – nothing but the best !