Get Ready for the Rebound – Event Management Experts to Offer Advice

Event Management experts and academics from the International College of Management, Sydney (ICMS) are proud to present an online industry webinar aimed at equipping event management professionals with the information and insight they need to capitalise on an anticipated upswing in the industry post-Covid-19.

‘Get Ready for the Rebound – Opportunities and Trends in the Events Sector’ is an online session that will take place on Thursday, 25 June, between 6pm and 7pm. Aimed at current and prospective event sector professionals, the session will be hosted by event management industry experts and academics from ICMS which is ranked #1 for Event Management in Australia (based on graduate employability) [*].

The speakers are:

Dr Alexander Roper PhD: Sports Event Expert and Academic, ICMS Associate Dean (Postgraduate), lecturer, and former Director of the Australasian Sport Consultancy group;

Katrina Denoux: Meeting and Events Expert, ICMS Postgraduate Lecturer, Experiential Travel Consultant, and International Venues Director; and

William O’Toole CFEE: Events Development Specialist. Author of Festival and Special Events Management (1999); Event Project Management (2001); Events Feasibility; From Strategy to Operations (2010); and Crowd Management: Security, Risk and Health (2019), ICMS Postgraduate Lecturer, Principal of Event Project Management System, Pty. Ltd, and The International Festivals & Events Association (IFEA) Hall of Fame Inductee.

The session will focus on how the events sector will rebound, and what pivots are needed to be made now in business and in personal careers as organisations adapt to a new normal. ICMS experts and academics share their predictions and share their views on emerging trends such as:

• Hybrid events;

• Pivoting to virtual events;

• Current technology and new tools;

• The rise of subscriptions;

• Opportunities in festivals;

• Sustainability pillars and future forward thinking;

• Changes in risk management; and

• Destination marketing within NSW.

“The events sector has been enormously changed by Covid-19 all around the world. For everyone, everywhere, events have basically stopped, the industry has stopped. Most people are using this time to consolidate management and to have a look at their long term strategy,” O’Toole said.

In addition to a Bachelor of Event Management, ICMS also offers two postgraduate courses specifically tailored to the event management industry: the Master of Event Management and Graduate Certificate in Event Management. The session will also talk through ICMS postgraduate event management courses, graduate outcomes, and how they will help prepare graduates for the opportunities and challenges the industry will face during and post-Covid-19.

“We’re already teaching how our event management graduates will be the experts in this industry,” Denoux said, added that the session will cover three main trends, namely innovation, sustainability and event and attendee wellness.

“Our graduate outcomes are key for the professional who wants to up-skill in this challenging time, we look forward to discussing this in the session” Dr Roper said.

For further information, visit

[*] Kantar Millward Brown. Versus a set of key competitors based on n=46 leading industry brand partners of ICMS (from a list of 140 leading industry brand partners).