Finding a mentor, managing their personal brands and striving for a life less ordinary was just part of the advice dynamic Merivale Business Development Manager Jude Knam gave ICMS students recently.
Knam delivered an inspiring lecture to second year Event Management students at the ICMS campus in her capacity as guest speaker. Drawing on her experience and current role at Merivale – a Sydney based hospitality group with around 73 restaurants, bars, pubs, hotels and function spaces – Knam urged students to work hard and smart in their chosen profession.
Knam has risen through the hospitality ranks from event planner to event sales person and finally, to Business Development Manager.
In 2016 alone, the Merivale group managed around 1300 events. As Business Development Manager Knam was instrumental in the success of many of these events.
She advised the ICMS students to be conscious about how they climbed the corporate ladder, recommending that get their foot in the door early, making themselves known to managers. Put in the extra effort, stay late and take on many tasks, she advised. By making themselves known, when a position opens up later on, managers will think of them and recommend them for the role.
In terms of events, Knam told students to think of what aspect of events motivated them and to work towards being in that space.
“Creating an experience for certain clients pays for itself down the line," she said.