MMM110
The aim of this subject is to develop an understanding of the management and the strategies applied when developing a brand. It provides the theory as well as practical applications of the theory to brand management and strategy.
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.
No | Type | Weighting | Learning Outcomes |
1 | Individual Assignment | 25.00% | 1,2,3 |
2 | Group Assignment | 25.00% | 1,2,3,4,5 |
3 | Final Exam | 50.00% | 1,2,3,4,5 |