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Brand Management & Strategy

Subject Code:


Subject Aim:

The aim of this subject is to develop an understanding of the management and the strategies applied when developing a brand. It provides the theory as well as practical applications of the theory to brand management and strategy.

Learning Outcomes:

  • Demonstrate an understanding ofl brands and brand management
  • Develop an understanding of brand positioning and values
  • Apply knowledge of brand elements to develop an integrated brand management (IBM) program
  • Understand concepts of message strategies in brand management
  • Understand the foundations of IBM

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.