Bachelor of Business (Marketing)


  • Course Overview
  • Course Structure

Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.

Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.

The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.

Marketing and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management. This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing ‘business attire’ in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV

In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Marketers are creative business professionals; they create a buzz and add value to any company of which they are a part. Harness your drive and use your business savvy to lead the conversation on a global or local level.

Quick facts

  • CRICOSCourse Code: 101119
  • UAC Course Code: 530022
  • Accreditation Status: Active
  • AQF Level: 7
  • Campus: Northern Beaches Campus, Manly | online
  • Duration: 3 years (or part-time equivalent)
  • Industry Training: Yes (minimum 600 hours)
  • FEE-Help: Yes (DFEE)
  • Study Mode: on-campus | online
  • Start: Feb, May, Sept and Nov
  • Indicative Student Enrolments: 6 Enrolments Term 1 2020

The Business of Creativity

At ICMS we train you to be a leader in marketing. When you graduate with an ICMS Bachelor of Business (Marketing) you will have transferable skills, industry experience, and in-depth knowledge of business management principles in practice. This will see you ready for a career that spans industries and continents.

You could be working as a:

  • Marketing Manager
  • Social Media Manager
  • Digital Marketing Specialist
  • Business Development Manager
  • Business Analyst
  • Cross Channel Marketing Specialist
  • Communications Director
  • EDM Specialist
  • Marketing Strategist
  • Multimedia Specialist
  • e-Commerce Specialist
  • Engagement Specialist
  • Brand Manager
  • Content Manager
  • Creative Director
  • Year One
  • Year Two
  • Year Three

Term 1

Term 2

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.
Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course.

Prospectus 2020
GETTING INTO BUSINESS