Creativity & Innovation For Business

Subject Code:

ENT201A

Subject Aim:

“Creativity involves breaking out of established patterns in order to look at things in a different way. We need creativity and innovation in order to break free from the temporary structures that have been set up by a particular sequence of experience.” (Edward de Bono)

In today’s competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of how creative practice and process can improve product and service development and design thinking in shaping business strategy.

As such, this subject focuses on the importance of innovation and creative thinking in achieving business success. Innovation is not an end result. Rather, through creativity and foresight, it is a way of thinking that enables individuals and organisations to more effectively define critical problems, possible solutions and foster positive change.

The ultimate goal is to provide a set of proven creativity methods, skills and strategies that enable innovative breakthroughs to occur in a deliberate and predictive manner.

Learning Outcomes:

a) Explain the nature of creativity and innovation.

b) Solve a business problem through creativity and innovation.

c) Examine ways to turn creativity into insight, ideas, opportunities and action.

d) Deduce ways of eliminating barriers to creativity.

Student Assessments:

(G)* = Group Assessment