Creativity and Innovation For Business

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

ENT201A/ENT201B

Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism), Bachelor of Event Management and Bachelor of Hospitality Management will be enrolled in ENT201B in 2027. Students enrolled in all other courses at ICMS with this subject will complete ENT201A. This arrangement applies to the nested Diploma qualifications of these courses also.

Subject Rationale:

ENT201A

“Creativity involves breaking out of established patterns in order to look at things in a different way. We need creativity and innovation in order to break free from the temporary structures that have been set up by a particular sequence of experience.” (Edward de Bono)

In today’s competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of how creative practice and process can improve product and service development and design thinking in shaping business strategy.

As such, this subject focuses on the importance of innovation and creative thinking in achieving business success. Innovation is not an end result. Rather, through creativity and foresight, it is a way of thinking that enables individuals and organisations to more effectively define critical problems, possible solutions and foster positive change.

The ultimate goal is to provide a set of proven creativity methods, skills and strategies that enable innovative breakthroughs to occur in a deliberate and predictive manner.

This subject allows students to examine and understand the basic framework of the accounting information system so that they can interpret and use this information to enhance the decision-making process. The subject uses a practical approach and examines the way financial statements are formed from source data giving students every opportunity to be familiar with the accounting processes and the assumptions, concepts and principles upon which the final financial statements are based.

ENT201B

Today’s dynamic business landscape demands creative innovation to capture emerging opportunities and solve complex problems. This subject responds to this need by equipping students with contemporary knowledge and skills that are integral to generating novel ideas and sustainable solutions in entrepreneurial and intrapreneurial innovation. To ensure a holistic lens, it also integrates ethical and societal considerations that shape innovation processes, particularly when embedding cutting-edge digital technologies such as artificial intelligence and data-driven platforms.

This subject introduces students to various forms of creativity, innovation, and their intersection, including critical aspects of their interconnectedness within ideation, conceptualisation, implementation, and realisation phases. Students will develop their innovation toolkit by systematically applying practical creative thinking techniques, user-centric frameworks, systems-thinking models, and design-thinking principles.

Following through the innovation lifecycle and its inherent creative processes, students will hone their ability to generate, validate, and communicate innovative proposals for real-world business contexts. By exploring diverse digital acceleration, commercialisation and diffusion, and collaborative innovation cases, students will strengthen the adaptability and critical thinking reflexes required to foster creative and responsible innovation — whether launching a start-up idea, driving change within an established corporate setting, or responding to grand social challenges.

Learning Outcomes:

ENT201A

a) Explain the nature of creativity and innovation.

b) Solve a business problem through creativity and innovation.

c) Examine ways to turn creativity into insight, ideas, opportunities and action.

d) Deduce ways of eliminating barriers to creativity.

ENT201B

a) Articulate the key principles, concepts, and methods of creative thinking, including its role in innovation.

b) Apply contemporary tools and techniques to enhance creative innovation in solving complex business problems.

c) Employ systematic, user-centric approaches to identify opportunities, assess options, and propose innovative solutions.

d) Integrate emerging digital technologies into the innovation process, demonstrating ethical and social responsibility.

e) Present and articulate creative and innovative ideas effectively in diverse settings and organisational contexts.

Student Assessments:

(G)* = Group Assessment