Graduate Certificate of Business (Tourism and Hospitality Marketing)

An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises.

The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses.

The Graduate Certificate of Business (Tourism and Hospitality Marketing) focuses on developing advanced, transferable and professional attributes through a program of student-centred learning.

You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality.

If you are already working, this short postgraduate course will allow you to up-skill, as well as providing tangible recognition of your enhanced workplace skills.

Students of the Graduate Certificate of Business (Tourism and Hospitality Marketing) are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing.

Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), students may be eligible to enter (articulate) into the second trimester of an ICMS master’s degree.

For entry into the Master of Business Administration, Master of Business Administration (Business Analytics), Master of Business Administration (Innovation and Entrepreneurship) and Master of Business Administration (Digital Transformation), work experience is also required.

If you are aiming to articulate into a Master’s degree after successful completion of your Graduate Certificate you should check the relevant Master’s degree entry requirements.

The course structure comprises 4 core subjects across two trimesters.

Level 600: 4 core subjects

Australian and New Zealand students may wish to accelerate their studies course and complete this course in one trimester.

Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), graduates will be able to:

• Possess an advanced understanding of key management concepts and skills underpinning business operations.
• Critique a range of contemporary social, economic, political and cultural factors facing organisations in the new economy.
• Communicate effectively with a diverse range of stakeholders.
• Synthesise and articulate information in order to generate evidence-based and sustainable solutions for business partners.