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Graduate Certificate of Business (Tourism and Hospitality Marketing)


Masters Brochure

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  • Course Overview
  • Govt. Subsidy
  • Course Structure

Learn more about Postgraduate study at ICMS at our upcoming virtual Open Day on Sunday 8th August. The session on Postgraduate courses can be viewed at any time on the day. REGISTER

An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises.

The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses.

The Graduate Certificate of Business (Tourism and Hospitality Marketing) focuses on developing advanced, transferable and professional attributes through a program of student-centred learning.

You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality.

If you are already working, this short postgraduate course will allow you to up-skill, as well as providing tangible recognition of your enhanced workplace skills.

Students of the Graduate Certificate of Business (Tourism and Hospitality Marketing) are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing.

Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), students may be eligible to articulate (enter) into the second semester of any ICMS Masters course.

The course structure comprises 4 core subjects across two trimesters.

Level 600: 4 core subjects

Australian and New Zealand students may wish to accelerate their studies course and complete this course in one trimester.

Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), graduates will be able to:

  • Possess an advanced understanding of key management concepts and skills underpinning business operations.
  • Critique a range of contemporary social, economic, political and cultural factors facing organisations in the new economy.
  • Communicate effectively with a diverse range of stakeholders.
  • Synthesise and articulate information in order to generate evidence-based and sustainable solutions for business partners.

Quick facts

  • CRICOS Course Code: 103143F
  • UAC Course Codes: 900180 & 900181
  • Accreditation Status: Active
  • AQF Level: 8
  • Campus: online
  • Full-time Duration: 2 x Trimesters
  • Industry Training: N/A
  • Accelerated Duration: 1 x Trimester
  • FEE-Help: DFEE
  • Study Mode: online
  • Start: Main Intakes: February, May, August | Mid-Term Intakes: March, June, October & December
  • Annual Indicative Student Enrolments: N/A (new course)

Career Options

Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), students will benefit from a range of enhanced career opportunities. Graduates will find employment in a range of organisational settings in roles such as

  • General management
  • Business strategy
  • Planning and operations
  • Sales and marketing
  • Tourism management
  • Hospitality management

Government-Subsidy for Postgraduate Study (Domestic Students)

Must start in August 2021. Limited number per course: Enquire Now!

During tough times, it’s good to know there is help out there. As part of a special Commonwealth Grant Scheme, Australians starting their postgraduate studies at ICMS in August are now entitled $1200 subsidy per subject.

That’s a $4800 reduction on an ICMS Graduate Certificate program, or the first trimester of a ICMS Master’s degree.

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.
Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course. A typical full-time study load is between 6 and 8 subjects per year (an equivalent to 24 credit points).

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