Contemporary Marketing
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Bachelor of Business (Sports Management)
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Bachelor of Business (Fashion and Global Brand Management)
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Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Zachary Mcdonald
Bachelor of Business (Sports Management)
"I chose ICMS because of it's smaller community. There are more opportunities to have one-on-one contact with lecturers and a greater personalised learning experience than most higher education institutions".
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Subject Code:
MKT601
Subject Aim:
The aim of this subject is to examine and analyse contemporary marketing and customer issues in the context of real world examples in the current digital environment. You will develop an advanced appreciation of key strategic skills available to marketers as well as critical thinking skills relevant to effective marketing in complex and dynamic settings. You will apply a range of digital and social media marketing tools and concepts through designing key marketing strategies for different brands and organisations.
Learning Outcomes:
- Apply advanced marketing theories and concepts in the context of current business environment.
- Critically evaluate and integrate marketing theories and concepts to develop evidence-based arguments.
- Analyse the factors influencing buyer behaviour to gain insights as a basis to create customer value.
- Formulate marketing decisions for organisations in various industries.
Student Assessment:
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.
| No | Type | Weighting | Assessment due (week/s) | Subject learning outcomes to be assessed |
| 1 | Discussion Forum Post | 30.00% | 6 | a, b, c |
| 2 | News Article Presentation (G) | 25.00% | 4-10 | a, b, c |
| 3 | Individual Report | 45.00% | 11 | a, b, c, d |