Bachelor of Business (Fashion and Global Brand Management)

Fashion and Marketing

  • Course Overview
  • Course Structure

It takes more than innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores. You don’t need to be the next Anna Wintour or Gianni Versace to make an impact though; if you’re passionate about fashion, studying fashion and global brand management is the best way to learn about what fuels this fascinating, multi-trillion dollar industry.

The ICMS Bachelor of Business (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers in this exciting global industry.

The Bachelor of Business (Fashion and Global Brand Management) is designed to equip you with business knowledge, as well as specialist fashion, brand and retail skills in a global environment.

The degree, with specialised knowledge of fashion business, builds an adaptable blend of operational, strategic and creative skills relevant to this dynamic and rapidly evolving industry.

The competencies obtained in this course, while focused on the fashion retail category, are also relevant to the increasingly important role of brand management. This degree will equip you with a differentiated, flexible skill set and a global perspective.

The Bachelor of Business (Fashion and Global Brand Management) has:

Your 6 specialisation subjects focus on building key industry skills and knowledge in fashion areas:

  • Introduction to the Fashion and Retail Industry
  • Styling and Creative Direction
  • Brand Management and Product Innovation
  • Fashion Planning and Buying
  • Retail Strategy and Operations
  • Visual Merchandising and Design

Your 6 electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.

There are two Work Integrated Learning (WIL) subjects in this degree. The two WIL subjects are usually completed over two study periods and will provide you with a wealth of hands-on practical work experience in your specialised area. This means you’ll graduate not only with a degree but also with work experience and connections in the industry.

ICMS have an impressive network of Industry Partners in the fashion industry. Our dedicated WIL team will work with these partners to provide you with invaluable industry insight and experience, finding you a suitable placement that is the best fit for your skills, interests and professional goals.

Your Industry Training could take you to a major city or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

Career Opportunities for Graduates

The retail trade sector is the 10th fastest growing sector in Australia over the past five years. Ref

The retail industry, especially the e-Commerce retail sector, is predicted to increase as Australian’s open their ‘post pandemic purses’. Ref

Against this background, and the growing demand for qualified graduates within the Australian fashion and retail sector, an ICMS Bachelor of Business (Fashion and Global Brand Management), together with your Industry Training, will see you ready for an impressive career in fashion.

Your future career opportunities could include:

  • Brand Manager
  • Visual Merchandiser
  • Fashion Buyer
  • Digital Marketer
  • Retail Manager
  • Fashion Marketing Manager
  • Brand Strategist
  • Fashion Planner
  • Retail Strategy and Operations
  • Product Development Manager
  • e-Commerce Manager

Quick facts

  • CRICOS Course Code: 106411M
  • UAC Course Code: 530019 (replaces 530170)
  • Accreditation Status: Active
  • AQF Level: 7
  • Campus: Northern Beaches Campus, Manly | online
  • Duration: 3 years (or part-time equivalent)
  • Accelerated Duration: 2.3 years
  • Industry Training: >600 hours
  • FEE-Help: DFEE
  • Study Mode: on-campus | online
  • Start: Main Intakes: February, May, August | Mid-Term Intakes: March, June, October & December
  • Indicative Student Enrolments: 67 in 2020
  • Recommended
  • Accelerated

  • Year One
  • Year Two
  • Year Three
  • Year One
  • Year Two
  • Year Three

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course. A typical full-time study load is between 6 and 8 subjects per year (an equivalent to 24 credit points).

What's Industry Training like?

Hear what Jamie, Ava and Tayla say about their Industry Training.

Prospectus 2021
Dior Boutique Director Guest Lectures ICMS Fashion students

Attend a Guest Lecture on the Fashion Buying Process