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Bachelor of Business (Fashion and Global Brand Management)

Bachelor of Business Management (Fashion and Global Brand Management)

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It takes more than innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores. You don’t need to be the next Anna Wintour or Gianni Versace to make an impact though; if you’re passionate about fashion, studying fashion and global brand management is the best way to learn about what fuels this fascinating, multi-trillion dollar industry.

The ICMS Bachelor of Business (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers in this exciting global industry.

The Bachelor of Business (Fashion and Global Brand Management) is designed to equip you with business knowledge, as well as specialist fashion, brand and retail skills in a global environment.

The degree, with specialised knowledge of fashion business, builds an adaptable blend of operational, strategic and creative skills relevant to this dynamic and rapidly evolving industry.

The competencies obtained in this course, while focused on the fashion retail category, are also relevant to the increasingly important role of brand management. This degree will equip you with a differentiated, flexible skill set and a global perspective.

The Bachelor of Business (Fashion and Global Brand Management) has:

Your 6 specialisation subjects focus on building key industry skills and knowledge in fashion areas:

  • Introduction to the Fashion and Retail Industry
  • Styling and Creative Direction
  • Brand Management and Product Innovation
  • Fashion Planning and Buying
  • Retail Strategy and Operations
  • Visual Merchandising and Design

Your 6 electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.

There are two Work Integrated Learning (WIL) subjects in this degree. The two WIL subjects are usually completed over two study periods and will provide you with a wealth of hands-on practical work experience in your specialised area. This means you’ll graduate not only with a degree but also with work experience and connections in the industry.

ICMS have an impressive network of Industry Partners in the fashion industry. Our dedicated WIL team will work with these partners to provide you with invaluable industry insight and experience, finding you a suitable placement that is the best fit for your skills, interests and professional goals.

Your Industry Training could take you to a major city or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The Bachelor of Business (Fashion and Global Brand Management) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

  • Real-world assessments: No exams
  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing ‘business attire’ in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV
  • In your final year of the Bachelor of Business (Fashion and Global Brand Management), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within business, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

There is no better preparation to make your mark in the fashion industry than with a Bachelor of Business (Fashion and Global Brand Management).

Upon successful completion of the ICMS Bachelor of Business (Fashion and Global Brand Management) you will able to:

  • Develop, integrate and evaluate broad business theoretical and technical knowledge.
  • Conduct qualitative and/or quantitative applied research, analyse and apply findings to fashion and global brand management business practice.
  • Analyse data, create and communicate solutions to complex and unpredictable fashion and global brand management challenges.
  • Integrate ethical and sustainable solutions into global business practices.
  • Recognise and analyse fashion and global brand management business operations and challenges and identify solutions.
  • Evaluate the most appropriate skills and technologies for the different challenges presented in fashion and global brand managements contexts.
  • Communicate effectively in diverse fashion and global brand management contexts and across cultures.
  • Adapt business and specialist knowledge to provide effective responses to complex fashion and global brand management business contexts.
  • Critically examine team dynamics and effectively apply business management principles and motivational factors to diverse team environments.
  • Reflect on performance and evaluate feedback to design a pathway towards continual learning opportunities and self-improvement in business practices.
  • Manage and self-direct work and learning within the professional business environment.

Quick facts

* In accordance with the Australian Government ESOS National Code international students on a student visa can only undertake 33% of their total enrolment load online and must be enrolled in at least one (1) on-campus subject in each compulsory study period. Learn more

Career Opportunities for Graduates

The retail trade sector is the 10th fastest growing sector in Australia over the past five years.

Against this background, and the growing demand for qualified graduates within the Australian fashion and retail sector, an ICMS Bachelor of Business (Fashion and Global Brand Management), together with your Industry Training, will see you ready for an impressive career in fashion.

Your future career opportunities could include:

  • Brand Manager
  • Visual Merchandiser
  • Fashion Buyer
  • Digital Marketer
  • Retail Manager
  • Fashion Marketing Manager
  • Brand Strategist
  • Fashion Planner
  • Retail Strategy and Operations
  • Product Development Manager
  • e-Commerce Manager

Design Your Own Fashion Career

Want to study classes that will give you the knowledge to take directly into your desired fashion career pathway?

Tailor your degree by choosing electives that suit your career goals.


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    Disclaimer: The course information above is indicative of a sample study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects. Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course. A typical full-time study load is between 6 and 8 subjects per year (an equivalent to 24 credit points).


    ICMS Bachelor of Business (Fashion and Global Brand Management) students will also have access to WGSN, the global authority on consumer insight and product design trends. You'll be able to access information leading brands and retailers are using to forecast fashion trends. As part of ICMS' commitment to industry-led education, WGSN is making sure our students are exposed to leading fashion industry-relevant tools as they prepare for their future careers.

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