Brand Management And Product Innovation

Subject Code:

FBM201

Subject Aim:

The aim of this subject is for students to understand the management processes and strategies that underpin a brand. The subject provides an overview of relevant theory as well as practical applications of the theory to brand management and strategy.

Learning Outcomes:

  • Demonstrate an understanding of global brands and brand management.
  • Develop an understanding of brand positioning and values.
  • Understand the foundations of IBM (integrated brand management).
  • Apply knowledge of brand elements to develop an IBM plan.

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.