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A career in international tourism can be as exotic and colourful as its destinations. Channel your adventurous spirit, business acumen and lust for travel into a rewarding career.
Whether for pleasure or business, tourism professionals are responsible for promoting dream destinations, devising profitable visitor campaigns, and arranging entertaining tours and holidays in destinations far and wide.
The ICMS Bachelor of Business (International Tourism) will equip you with the skills needed for a successful career this growing and dynamic business sector.
Every organisation in the tourism industry requires professionals with skills to attract, accommodate and entertain tourists with the aim of increasing revenue. This course aims to skill you in all areas of tourism business operations – identifying challenges and assessing solutions.
Subjects focus on core business skills with the addition of specialised international tourism subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your tourism subjects you will be exposed to the latest in tourism technology, trends and tour design. You’ll also learn about airline management and how sustainability and ethical issues impact on profitability .
International tourism and business subjects are supplemented by elective subjects, such as Cruise Management or Innovative Disruption. Your choices could include electives in a range of business areas such as marketing, event management, entrepreneurship, hospitality management and sports management. This allows you to enhance your International Tourism degree with subjects that reflect your interests and ambitions.
At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.
We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.
The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.
The Bachelor of Business (International Tourism) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:
In your final year of the Bachelor of Business (International Tourism), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within events, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.
International Tourism is booming, fuelled by globalisation and the relative ease of travel
At ICMS we train you to be a leader in your chosen industry. When you graduate with an ICMS Bachelor of Business (International Tourism) you will have transferable skills, industry experience, and in-depth knowledge of international tourism principles in practice.
Choosing to make a career in tourism means you are the point of call for travellers – locally and internationally – and making travel dreams come true.
You could be working as a:
The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.
Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course.