Bachelor of Business (International Tourism)

A career in international tourism can be as exotic and colourful as its destinations. Channel your adventurous spirit, business acumen and lust for travel into a rewarding career with the ICMS Bachelor of Business (International Tourism).

Whether for pleasure or business, tourism professionals are responsible for promoting dream destinations, devising profitable visitor campaigns, and arranging entertaining tours and holidays in destinations far and wide.

Every organisation in the tourism industry requires professionals with skills to attract, accommodate and entertain tourists with the aim of increasing revenue. This degree aims to skill you in all areas of tourism business operations, so you can confidently identify challenges and assess solutions.

The Bachelor of Business (International Tourism) offers 26 subjects in total:

• 12 core business subjects
• 7 specialisation subjects
• 5 elective subjects
• 2 WIL (Work Integrated Learning) subjects

At ICMS we believe that the best learning experience combines practical and real world experience with a strong academic foundation. Our Work Integrated Learning (WIL) program is built into your degree and will prepare you for future success in the business world.

As part of WIL, you’ll complete a Professional Placement Preparation Program, then two trimesters of professional placement.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your professional placement, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals.

As part of your Bachelor of Business (International Tourism) journey, your professional placement could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you.

Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

International Tourism students have gained valuable experience with placements at: 

• Tourism Australia – NSW 
• Qantas Head Office 
• Flight Centre Head Office 
• Viking Cruises 

These are just some of the many organisations where ICMS students have gained practical experience. Read more.

Disclaimer: Placement opportunities and career outcomes are subject to individual performance, program requirements, and industry availability. ICMS does not guarantee employment or specific placement outcomes.

The Bachelor of Business (International Tourism) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

• Real-world assessments instead of exams for most subjects.
• Strong industry connections.
• Developing 21st century skills, such as digital literacy
• Every degree student gets to complete a professional placement in a business that aligns with the industry they’re interested in.
• Access to personal study assistance and wellness support.
• An emphasis on professionalism which includes: interview and resume preparation, wearing business attire in class, setting up LinkedIn profiles, access to our Careers Hub, and mentorship from high-achieving students and alumni.

In your final year, you will have the opportunity to participate in the Capstone subject which will test your abilities in addressing contemporary issues or problems in the career or industry you’re working toward.

Upon successful completion of the ICMS Bachelor of Business (International Tourism) you will able to:

• Apply broad theoretical and technical business knowledge to real-world challenges, demonstrating understanding within the international tourism industry
• Conduct research and critically evaluate data to inform and justify business decision-making in diverse international tourism contexts.
• Develop innovative solutions to complex and unpredictable challenges in business, using critical analysis and creative problem-solving techniques relevant to the tourism industry.
• Evaluate issues related to ethical, sustainability, social responsibility, and governance, considering their implications within the international tourism industry.
• Formulate strategies to address routine and complex business challenges in the international tourism industry, applying innovation, digital tools, and emerging technologies in diverse business contexts.
• Negotiate effectively with diverse stakeholders, using appropriate communication methods and professional standards to suit different business and tourism contexts.
• Apply teamwork and collaboration skills, management principles, and motivational strategies to lead and participate in diverse teams across a range of business and tourism environments.
• Reflect on and evaluate personal performance to cultivate a professional identity, embracing values, and career aspirations, and exercising professional judgement in diverse business and tourism contexts.