Trends And Issues In The Visitor Economy
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
THE201A/THE201B
Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism) and Bachelor of Hospitality Management will be enrolled in THE201B in 2027. Students enrolled in all other courses at ICMS with this subject will complete THE201A.This arrangement applies to the nested Diploma qualifications of these courses also.
Subject Rationale:
THE201A
The visitor economy is a dynamic and evolving industry influenced by global trends that impact business operations, consumer behaviour, and destination management. Businesses must continuously adapt to remain competitive, responding to economic, technological, environmental, and social shifts. Understanding these industry-wide changes is essential for professionals aiming to navigate and influence the future of tourism and hospitality.
This subject explores the key drivers shaping the visitor economy and examines their implications for tourism and hospitality businesses. Students will develop the skills to critically analyse industry trends, assess their impact, and evaluate strategic responses. Through case studies, scenario planning, and discussions on corporate responsibility and sustainability, students will gain insights into how businesses anticipate and manage change. This subject prepares students to make informed, strategic decisions in an interconnected global industry, ensuring they can contribute effectively to the long-term success and resilience of the visitor economy.
THE201B
The visitor economy is a dynamic and evolving industry influenced by global trends that impact business operations, consumer behaviour, and destination management. Businesses must continuously adapt to remain competitive, responding to economic, technological, environmental and social shifts. Understanding these industry-wide changes is essential for professionals aiming to navigate and influence the future of tourism and hospitality.
This subject explores the key drivers shaping the visitor economy and examines their implications for tourism and hospitality businesses. Students will develop the skills to critically analyse industry trends, assess their impact and evaluate strategic responses. Through case studies, scenario planning and discussions on corporate responsibility and sustainability, students will gain insights into how businesses anticipate and manage change. This subject prepares students to make informed, strategic decisions in an interconnected global industry, ensuring they can contribute effectively to the long-term success and resilience of the visitor economy.
Learning Outcomes:
THE201A
a) Identify the global trends and issues within the tourism and hospitality industry.
b) Examine the key drivers of globalisation arising from these global trends within the tourism and hospitality industry.
c) Investigate the contributions and impacts of global trends on tourism and hospitality industry.
d) Explain the strategic implications of the continued influence of these global trends within the tourism and hospitality industries.
THE201A
a) Identify the global trends and issues within the tourism and hospitality industry
b) Analyse the key global trends and their underlying drivers influencing tourism and hospitality
c) Evaluate the short and long-term impacts of selected global trends on tourism and hospitality sectors
d) Develop strategic responses that tourism and hospitality organisations could implement to address emerging global challenges
Student Assessment:
| No. | Type | Weighting | Learning Outcomes |
| THE201A | |||
| 1 | Case study report | 30% | a, b, c |
| 2 | Infographic poster | 30% | c, d |
| 3 | Panel presentation | 40% | a, b, c, d |
| THE201B | |||
| 1 | Case Study Report | 25% | a, b, c |
| 2 | Infographic Poster | 35% | a, c, d |
| 3 | Panel Presentation | 40% | b, c, d |
Note: (G) = Group assessment