Airline Management

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

TOU301A/TOU301B

Subject Rationale:

TOU301A

Airline transportation plays a vital role in facilitating economic growth and tourism development. Tourism depends on airlines to bring visitors, while the airline industry depends on tourism to generate demand for its services. Understanding how an airline business operates is crucial for professionals working in the tourism industry.

This subject aims to examine broad aspects of operating and managing airlines, airline marketing plans, strategies and models. Students apply airline business strategy concepts including airline network, scheduling, revenue, and business models by managing simulated regional airlines. Working individually and collaboratively, students will make decisions on how best to position their airline and develop an operational plan to support that strategy to maintain positive cash flow and make a profit for their company.

TOU301B

The airline industry is a critical driver of tourism and global connectivity, shaping economic growth and access to destinations. Airlines serve as the backbone of international travel, linking markets and enabling the movement of people and goods. Understanding how airlines strategically operate, manage networks and optimise revenue is essential for professionals entering the tourism and aviation sectors.

This subject provides students with a strong foundation in airline management, covering business models, strategic planning, scheduling and revenue optimisation. Through simulated airline management exercises, students will gain practical experience in making strategic and operational decisions. They will analyse industry data, assess financial performance and develop business strategies, equipping them with the skills to contribute effectively to airline and tourism management roles.

Learning Outcomes:

TOU301A

a) Explain the link between airline strategic management and key operational, managerial and regulatory concepts
b) Formulate a business strategy for an airline
c) Appraise the operational and financial performance of an airline
d) Analyse and present financial, operational and strategic results of airline annual reports

TOU301A

a) Analyse the relationship between airline strategic management operations and regulatory frameworks.
b) Evaluate airline business strategies to enhance competitive positioning and operational success.
c) Assess the financial and operational performance of an airline.
d) Analyse financial, operational and strategic data from airline annual reports.

Student Assessment: