Introduction To Tourism, Hospitality And Events
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
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Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
THE101A/THE101B
Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism), Bachelor of Hospitality Management, and Bachelor of Event Management will be enrolled in B-code subjects in 2027. Students enrolled in all other courses at ICMS will complete the equivalent A-code subject. This arrangement applies to the nested diploma qualifications of these courses also.
Subject Rationale:
THE101A/THE101B
Tourism, hospitality and events are industries that shape everyday experiences, from travel and dining to festivals, conferences and major events. Together, they play a significant role in the global economy, supporting employment, business development and community engagement.
This subject introduces students to tourism, hospitality and events as distinct yet interconnected industries, examining their core business sectors, key concepts, stakeholders and career pathways. Students explore how these industries operate within broader economic, social and environmental systems, with attention to sustainability, technological change and contemporary industry challenges. Events are positioned as an industry in their own right, with specific structures, event types, stakeholder environments and legacy considerations, while remaining closely linked to tourism and hospitality.
By developing a foundational understanding of industry operations, impacts and emerging innovations, this subject prepares students for further study and supports informed exploration of career opportunities across tourism, hospitality and events.
Learning Outcomes:
THE101A/THE101B
a) Describe the characteristics and interactions between tourism, hospitality and event industries.
b) Explain key concepts of tourism, hospitality and event industries.
c) Analyse the impacts of tourism, hospitality and event industries on economic, social and environmental systems.
d) Identify emerging trends and challenges affecting tourism, hospitality and event industries.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| THE101A | |||
| 1 | Event Journey Map | 25% | a, b |
| 2 | Hospitality Field Research Study | 35% | a, b |
| 3 | Tourism Stakeholder Pitch and Interactive Oral Assessment (G)* | 40% | b, c, d |
Note: (G) = Group Assessment
* This assessment is a hurdle assessment. Hurdle requirements are a condition other than the overall mark that must be met for students to pass a subject. Failing a hurdle requirement will result in a fail grade for the subject.