Tour Design And Development
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
TOU201A
Subject Aim:
This subject introduces students to the major components of tourism industry including the transport industry, travel agents, tourist destinations, tourist attractions, the hospitality industry, accommodation services, and tour operators. Students then will learn how to combine these components to create a package holiday and develop a selling tool to promote their products, holidays and itineraries.
Learning Outcomes:
a) Examine the key components of tour design.
b) Apply theoretical knowledge to the components of tour design and development.
c) Use costing components to price a tour.
d) Analyse the functions and operations of accommodation, food and beverages, attractions and transport in the context of tour design and development.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Costing Exercise | 30% | a |
| 2 | Tour Design Project (G)* | 40% | a, b, c, d |
| 3 | Poster Presentation | 30% | b, c, d |
(G)* = Group Assessment