Tour Design And Development
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Bachelor of Business (Marketing)
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Bachelor of Business (Sports Management)
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
TOU201A/TOU201B
Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism) and Bachelor of Hospitality Management will be enrolled in TOU201B in 2027. Students enrolled in all other courses at ICMS with this subject will complete TOU201A.This arrangement applies to the nested Diploma qualifications of these courses also.
Subject Rationale:
TOU201A
This subject introduces students to the major components of tourism industry including the transport industry, travel agents, tourist destinations, tourist attractions, the hospitality industry, accommodation services, and tour operators. Students then will learn how to combine these components to create a package holiday and develop a selling tool to promote their products, holidays and itineraries.
TOU201B
Tour design is a key component of the tourism industry, integrating transportation, accommodation, attractions and hospitality services to create seamless travel experiences. A well-structured tour must consider customer expectations, sustainability, operational feasibility and market trends to develop competitive tourism products that enhance visitor satisfaction and business success. Professionals in tour operations, travel agencies and destination management must be able to design, cost and market travel experiences that balance logistical efficiency, profitability and responsible tourism practices.
This subject provides students with the theoretical knowledge and practical skills required to design and develop market-ready tour packages. Students will critically examine itinerary planning, destination selection, pricing strategies, and stakeholder coordination to ensure operational efficiency and guest satisfaction. Through practical exercises and industry-relevant assessments, students will apply best practices in tour development, costing and marketing strategies to meet evolving industry demands.
Learning Outcomes:
TOU201A
a) Examine the key components of tour design.
b) Apply theoretical knowledge to the components of tour design and development.
c) Use costing components to price a tour.
d) Analyse the functions and operations of accommodation, food and beverages, attractions and transport in the context of tour design and development.
TOU201B
a) Evaluate key components of tour design in relation to operational feasibility and guest experience.
b) Apply theoretical models and market insights to design sustainable and competitive tour experiences.
c) Develop viable pricing structures for tour packages based on financial and logistical considerations.
d) Analyse operational elements that influence the feasibility and overall quality of tour experiences.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| TOU201A | |||
| 1 | Costing Exercise | 30% | a |
| 2 | Tour Design Project (G) | 40% | a, b, c, d |
| 3 | Poster Presentation | 30% | b, c, d |
| TOU201B | |||
| 1 | Costing Exercise | 25% | a, c |
| 2 | Tour Design Project (G) | 30% | a, b, c, d |
| 3 | Tour Marketing and Experience Pitch | 45% | b, c, d |
Note: (G) = Group assessment