The world has become a global community, opening up destinations that were previously unimaginable. These destinations can no longer take a passive approach to tourism marketing; they are products which need to be positioned and promoted sustainably. The desire to become a recognised destination presents some real marketing challenges in the face of intense competition as many destinations adopt an active marketing strategy to attract and retain their visitors. Therefore, it is necessary for the tourism planner and marketer to develop and promote their destination competitively and sustainably.
This subject aims to provide students with in-depth knowledge and understanding of the environmental, socio-cultural and economic impacts on a tourist destination. Students will explore various topics such as tourist motivation, branding a destination, managing tourists, special interest tourism and crisis management. They then will work collaboratively to develop a competitive and sustainable tourism plan for a destination.
a) Explain the factors influencing destination trends and issues in the tourism industry.
b) Assess the environmental, socio-cultural, economic impacts of tourism on a destination.
c) Recommend strategies to develop a sustainable plan for a tourism destination.
d) Appraise the impact of different trends in sustainable tourism.
(G)* = Group Assessment