Styling And Creative Direction

Subject Code:


Subject Aim:

The aim of this subject is to provide students with the knowledge and understanding of working in fashion and trend orientated retail, such as clothing, accessories and homeware. Topics considered include: history, building a clear creative vision and brand, case examples of style icons, body shapes, personal styling, home styling, editorial, show styling, photography styling, event styling, fashion and homeware merchandising, story telling, taking a client brief and fashion trend forecasting.

Learning Outcomes:

  1. Understanding the basics of photography, event, editorial and personal styling.
  2. Understanding the basics of the design process including basic textile cuts, fabrics and construction.
  3. Building a client brief and understanding their needs including body shapes and how to customise trends.
  4. Analysing the latest fashion trends and forecasting.
  5. Make decisions on how to build a creative vision and fashion brand.
  6. Critically evaluate how technology and sustainability is shaping styling and the future of fashion.

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.