Introduction To The Fashion And Retail Industry

Subject Code:

FBM101

Subject Aim:

The aim of this subject is to provide students with an overview of the nature and scope of fashion retailing, and the elements required to develop and maintain a successful fashion brand strategy. This is critical in a constantly changing business environment.

Learning Outcomes:

  1. Explain the nature and role of retailing from a social, economic and supply chain perspective.
  2. Explain the principles of the fashion consumer, category, competition and company that affect retailing strategy.
  3. Describe the retailing strategic planning process.
  4. Identify and discuss the principles of merchandise management and fashion brand management in relation to strategy implementation.
  5. Identify and discuss the key elements of retail operations management and the range of measures used to assess operational performance.
  6. Identify the future of the fashion category and how to build sustainable global brands.

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.