Communication and Media Management

This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.

Subject Code:

MGT601A

Subject Rationale:

In today’s hypercompetitive global markets, organisations across sectors – from public to private and from small to large – need to develop strong competencies to deliver strategic messages to their target audience to remain competitive. Communication and Media management is a subject that has been specifically developed to equip students with the skills and knowledge to help organisations to achieve these goals.  

This subject introduces students to a broad range of theories in order to evaluate the multifaceted nature of communication and media. Students engage in media scheduling and key metrics in assessing the effectiveness of different media plans for events, and also typical products and services. The assessments have been designed to gauge students’ knowledge of key concepts and their practical application. With these in mind, the overall aim of the subject is to equip students with a holistic view of communications and media management and how students can leverage their knowledge and skills to benefit organisations across sectors and industries.     

Learning Outcomes:

a) Critique the key concepts, models and theories related to communication and media management. 

b) Evaluate the operation of different communication platforms. 

c) Develop media strategies for effectively engaging with external stakeholders, the public and the media. 

d) Determine and apply an appropriate omnichannel media strategy.  

e) Evaluate the appropriateness of different media concepts and strategies. 

Student Assessment: