This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Events are a core part of how cities and towns communicate their brand attributes, they are a key part of destination marketing. In order to attract private and public sector investment, eventsrequire a solid business case based on critical and objective assessments.
This subject will provide you with the necessary skills and knowledge to be able to do this. prepare such a business case for an event. There are a number of other elements to consider in the design of events , including online technology planning tools, introduced in this subject.
a) Design an event from concept to evaluation utilising a range of creative, critical analysis and design skills.
b) Engage in appropriate and independent event development research.
c) Undertake a full event feasibility study.
d) Prepare a comprehensive business case to present to a major Events Board for approval.
e) Critique best practice events in terms of innovation, technology and design across Australia and globally.
f) Assess the critical success factors for major events.
Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.