Media Management (Pg)

Subject Code:

MGT802

Subject Aim:

The overall aim of this subject is to examine strategic marketing communications so as to fit the media to the market. It examines different aspects of integrated marketing communication from an advanced viewpoint. Planning, analysing and implementing the marketing communication process require a thorough understanding of the audience and environment, measurement and the media itself. This subject discusses a wide range of marketing communications tools, media and communication techniques and focuses on the need for contemporary organisations to communicate effectively and efficiently with their target markets.

Learning Outcomes:

  • Demonstrate a critical understanding of key concepts of corporate communication strategies, including new media platforms.
  • Grasp the strategic importance of Issues and Crisis media management.
  • Evaluate the linkages between corporate communication and integrated marketing processes.
  • Appraise the corporate communication and ethical responsibilities of public and private companies.
  • Critically assess the role of media management strategies for businesses.
  • Create an integrated corporate communication strategy for a business enterprise.

Student Assessment:

Exams will take place in weeks 15 & 16. Please refer to the official Exam Timetable for further information.

For detailed assessment instructions, see the Assessment section of the MGT802 Moodle site.