Chat with us, powered by LiveChat

Strategic Management In Tourism & Hospitality (Pg)

Subject Code:


Subject Aim:

The tourism and hospitality sector is increasingly characterised by complexity due to a range of global issues such as climate change, terrorism, shifting values and disruptive technology. Tourism and hospitality managers therefore require advanced theoretical, analytical and planning knowledge and skills to successfully lead organisations through the process of adapting to change. This subject will provide highly developed conceptual knowledge and business strategy proficiencies in the tourism and hospitality industry. Moreover, this challenging subject requires you to integrate your accumulated business knowledge and experience to critically evaluate strategic issues that affect tourism and hospitality businesses.

The aim of this subject is to examine a variety of theories, frameworks and examples relating to crucial elements of strategic management in a tourism and hospitality context. You will evaluate methods of identifying relevant industry trends and integrating these with innovative strategy development and implementation. The subject will also further enhance your ability to critically analyse strategic management issues and effectively present the results of this analysis in an engaging and informative fashion.

Learning Outcomes:

a) Critically assess and apply highly developed strategic management concepts, tools, and techniques for the tourism and hospitality industry.

b) Critically evaluate the strategic management process and the relationship between strategy formulation, implementation and control.

c) Undertake research and analyse and interpret tourism and hospitality industry data to inform the development of strategic options.

d) Succinctly communicate evidence-based solutions to tourism and hospitality management problems.

Student Assessment:

Exams will take place in weeks 15 & 16.

Please refer to the official Exam Timetable for further information.

For detailed instructions, see the Moodle site.