MMM320
This subject examines and describes the research methods used to understand the changing needs of customers in order to guide the decision making of marketing managers. It highlights the importance of market research to the organisation and demonstrates how effective market research leads to the implementation of successful marketing programs.
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.
No | Type | Weighting | Learning Outcomes |
1 | Individual Assignment | 40.00% | 1,2 |
2 | Individual Assignment | 60.00% | 3,4,5 |