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Athlete Management And Representation

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:


Subject Aim:

High performance sport operates in an increasingly complex legal, social, political and technological environment. Given the ever-increasing demands placed on high performance athletes today, managers require the appropriate professional skills, knowledge, and experience to support these athletes during their playing careers and in periods of transition, including extensive understanding of the legal and social frameworks and systems required to maximise playing talent and career transition.

This subject will provide students with a critical understanding of the management and coordination of athlete talent within the Australian sport system. An underlying theme of the subject is the management of sport careers and also support for transition into retirement, and cessation of life as a professional or high-performance athlete.

Students will also develop an understanding of dual career management and the policies, programs, processes and structures that influence athlete performance, personal development, and transition. Key considerations include the management of personal branding, financial literacy, well-being and behaviour, communication and social media strategies.

Learning Outcomes:

a) Critically assess the place of athlete management and representation in the contemporary sport context and theories.

b) Determine how best to manage an athlete’s health, education, social life and brand in the global sports industry.

c) Critically reflect upon the most appropriate skills required in athlete management and representation at specific stages of the athlete development pathway.

d) Rationalise effective interpersonal communication skills, presentation skills, and personal capabilities, suited for a career in athlete talent management.

Student Assessment:

(G)* = Group Assessment