Conventions And Meetings Management
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Bachelor of Business (Accounting)
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Bachelor of Business (Marketing)
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Bachelor of Business (Marketing)
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Bachelor of Business (Sports Management)
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Subject Code:
EVT330
Subject Aim:
The overall aim of the subject is to provide you with a solid understanding and insight into the conference and convention industry, its players, processes and future trends.
Learning Outcomes:
- Demonstrate a solid comprehension of key MICE terms used and the Stakeholders involved in the Conference and Convention market.
- Identify and evaluate macro environmental factors on the staging of a conference and convention.
- Construct a Conference programme demonstrating a solid understanding of conference components and stakeholder relationships.
- Identify the key components of a Bid Proposal and create and present a pitch Document for an International Association Convention.
- Analyse future trends and application of changing technology on conference and convention management.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Individual Assignment | 25.00% | 1,3,5 |
| 2 | Individual Assignment | 50.00% | 1,2,3,4 |
| 3 | Group Assignment | 25.00% | 1,2,4,5 |