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Conventions And Meetings Management

Subject Code:


Subject Aim:

The overall aim of the subject is to provide you with a solid understanding and insight into the conference and convention industry, its players, processes and future trends.

Learning Outcomes:

  • Demonstrate a solid comprehension of key MICE terms used and the Stakeholders involved in the Conference and Convention market.
  • Identify and evaluate macro environmental factors on the staging of a conference and convention.
  • Construct a Conference programme demonstrating a solid understanding of conference components and stakeholder relationships.
  • Identify the key components of a Bid Proposal and create and present a pitch Document for an International Association Convention.
  • Analyse future trends and application of changing technology on conference and convention management.

Student Assessment: