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PRO320A
300
3
A total of 24 credit points (15 credit points, including ACC101A, MKT101A, STA101A and MGT101A from level 100 and 9 credit points from level 200 core subjects) prior to enrolling into level 300 core and specialisation subjects.
Corporate Real Estate Asset Management (CREAM) is a rapidly growing sector in the Australian property industry, focusing on property as an operational asset that enables an optimal organisational structure to achieve their business strategies. As the second-largest expense after personnel costs, corporate property requires strategic management to maximise its value and efficiency.
CREAM involves formulating strategies and leveraging expertise in both property and business manage the property portfolio effectively, thereby enhancing the overall value to the primary business operations. This management perspective is in contrast to the Property Manager in the property investment and development industries, where the key focus is to make investment or development returns.
Students will gain an in-depth understanding of the CREAM Manager’s responsibilities while developing professional and analytical skills to support organisational priorities and strategic objectives through effective asset management with sustainable outcomes.
a) Implement Corporate Real Estate strategies that align with corporate goals
b) Analyse the principal components of corporate real estate asset management (CREAM) and their impact on performance and productivity.
c) Evaluate the role of an optimal organisational structure, along with human, capital and technological resources, in fostering the competitive advantage of the enterprise.
d) Critically analyse the impacts of corporate real estate decisions based on appropriate key performance indicators.
e) Develop and integrate comprehensive risk management strategies within the organisation’s strategic planning processes to optimise performance of corporate real estate asset.
No | Assessment task | Weighting | Assessment due | Subject learning outcomes to be assessed |
1 | Oral Presentation and Q/Av(Group) | 20% | Week 4 | a, b, c |
2 | Case Study (Individual) | 30% | Week 7 | c, d, e |
4 | CREAM Report | 50% | Week 11 | a, b, c, d, e |