Subject Code:
ENT210
Subject Aim:
This undergraduate subject is designed to encourage innovation in business and develop entrepreneurs and entrepreneurship in the business community. You will be using real-world examples from tourism hospitality and business contexts. You will develop the skills to identify and justify entrepreneurial opportunities.
Learning Outcomes:
- Explain the importance of entrepreneurship and innovation as stimulus for economic growth and gaining competitive advantage
- Demonstrate understanding of the concepts and key theories relating to entrepreneurship and innovation including a recognition of the various types of innovation
- Evaluate successful and unsuccessful examples of entrepreneurship from a range of perspectives including small business, technology start-ups, large organisations and social enterprises
- Explore entrepreneurial opportunities and design a sustainable business models around those opportunities that communicates the value that the new venture provides to customers, investors and other stakeholders
- Demonstrate an ability to work effectively in multidisciplinary, cross-cultural teams, communicating, negotiating and contributing towards the successful development of a shared team project
Student Assessment:
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.
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No | Type | Weighting | Learning Outcomes |
1 | Individual Assignment | 15.00% | 1,2 |
2 | Group Assignment | 35.00% | 1,2,3,4,5 |
3 | Final Exam | 50.00% | 1,2,3,4 |
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