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Finance And Sponsorship

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:


Subject Aim:

Students completing a degree in events are passionate about the design and staging of events. While these are important skills to learn, often a well-designed event fails to eventuate because of issues relating to finances and/or problems with sponsorships and partnerships.

This subject introduces students to the finance aspects of event management and the skills in sourcing, managing and working with sponsors and partners.

The subject explores various avenues of funds available to event organisers as well as the important role sponsors and partners play in successful events. Students will also learn practical skills in building an event budget as well as devising a sponsorship proposal.

Learning Outcomes:

a) Appraise a range of finance sources available to event organisers

b) Critique sponsor suitability by examining the shared goals between an event and potential sponsors

c) Build an event budget

d) Devise a sponsorship proposal

Student Assessment:

(G)* = Group Assessment