The subject introduces students to popular distribution channels (B2B, B2C, direct and indirect distributions) in marketing and how firms use these types of distribution systems to sell their products with a focus on transportation and logistical considerations. In addition, students are introduced to pricing and non-pricing strategies aimed at generating revenues through the development of profitable value-oriented tactics. Students engage in an independent and collaborative work process to investigate efficient distribution systems/channels for the purpose of boosting sales.
a) Examine pricing theories and frameworks.
b) Illustrate the importance of distribution channels, as a strategic element of marketing.
c) Compare appropriate distribution strategies for different types of products and services.
d) Analyse pricing strategy of an existing business.
(G)* = Group Assessment