Social Content Creation
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
MKT304A
Subject Aim:
This subject explores the fundamentals of creating visual content to effectively build brands across social media and e-commerce.
As images and videos become critical in gaining cut through across social and digital channels, this subject will give students the necessary basic skills to effectively ideate, develop and edit their own visual content to build brands.
Students will research, plan and apply creative ideas, gaining an understanding of what makes engaging creative content. Students will apply creative, technical and visual language techniques to their content strategies. Then critique and reflect on their own content to identify areas of relevancy as well as areas of improvement and future opportunities.
Broad Topics to be Covered:
- Introduction
- Visual design best practice and observation
- Design fundamentals and aesthetic considerations
- Concept and narrative
- Pre-production and planning
- Content creation I (still image)
- Content creation II (moving image)
- Post-production (stills and moving image)
- Critical feedback & reflection on work
- Experimentation and iteration
- Future of creating content
- Presentations
Learning Outcomes:
| a) | Evaluate visual content (photos, videos and social) from a variety of written and visual sources. |
| b) | Experiment with creative methodologies within the image making process. |
| c) | Create promotional imagery, applying technical, creative and visual techniques to effectively build brand stories. |
| d) | Critically reflect on opportunities for technique and concept improvement across created content. |
Student Assessment:
| No | Assessment Task | Weighting | Subject learning outcomes to be assessed |
| 1 | Case study critical review and analysis | 15% | a, b |
| 2 | Concept development and planning a content shoot | 30% | a, b, c |
| 4 | Content creation | 40% | b, c, d |
| 3 | Reflection + Presentation | 15% | c, d |