Sports Futures
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
Angelica Balajadia
Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
SPO302A/SPO302B
Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism) and Bachelor of Hospitality Management will be enrolled in SPO302B in 2027. Students enrolled in all other courses at ICMS with this subject will complete SPO302A.This arrangement applies to the nested Diploma qualifications of these courses also.
Subject Rationale:
SPO302A
The future of sports – how it is understood, consumed, and its societal impact – will be shaped by an array of diverse and divergent factors. It is vital for future sports administrators to be aware of these factors and also of how technological advancements will create paradigm shifts in the provision and value of sporting experiences.
The sports played, as well as how and why we play them, are changing over time. As is the case now, in the future this will continue to have social and economic impacts. By understanding possible future directions for sport, those taking the subject will be better placed to make strategic decisions.
This subject aims to prepare the student for the future – to be aware of changes in how sport is viewed and played, and what drives this. Through an understanding of what the future of sport is likely to look like, SPO302A Sports Futures provides students not only with the requisite skills necessary to overcome the ever-changing demands of the sports industry but to take advantage of the opportunities this burgeoning industry also offers.
SPO302B
The future of sport, including its conceptualisation, consumption and societal influence, will be shaped by a multifaceted interaction of diverse and continuously evolving factors. As prospective sports administrators, it is essential to not only recognise and critically evaluate these influences but also to comprehend the pivotal role that technological innovations will play in transforming the delivery, accessibility and perceived value of sporting experiences. A thorough understanding of these dynamics will be vital for effectively navigating the challenges and seizing the opportunities that will arise within the rapidly changing realm of sport management.
Moreover, as the nature of sports, along with the motivations for participation and engagement, continues to evolve, it will generate significant social and economic ramifications that will shape the future of the industry. By examining potential future trajectories in sports, students will be better prepared to make informed, strategic decisions in response to these shifts.
This subject prepares students for the future by fostering a critical awareness of the evolving perceptions and practices within sport, alongside the factors driving these transformations. Sports Futures equips students with the necessary skills to effectively navigate the continuously changing sports industry and to strategically capitalise on the emerging opportunities within this dynamic sector.
Learning Outcomes:
SPO302A
a) Assess the key changes to sport consumption and future generations.
b) Evaluate what drives change in the future sport industry.
c) Appraise the effects of technological advancements on sport business in the global marketplace.
d) Predict future trends and emerging models of sport creation and delivery
e) Critically reflect on why it is important to predict future trends in sport.
SPO302B
a) Assess the key changes to sport consumption and future generations
b) Evaluate what drives change in the future sport industry
c) Appraise the effects of technological advancements on sport business in the global marketplace
d) Predict future trends and emerging models of sport creation and delivery
e) Critically reflect on why it is important to predict future trends in sport
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| SPO302A | |||
| 1 | Report | 30% | a, b, c |
| 2 | Concept Paper | 40% | a, c, d, e |
| 3 | Pitch Presentation | 30% | b, c, d, e |
| SPO302B | |||
| 1 | Industry Report | 30% | a, b, c |
| 2 | Concept Paper | 30% | a, c, d, e |
| 3 | Project Report and Pitch Presentation | 40% | b, c, d, e |
Note: (G) = Group assessment