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Sports Futures

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:


Subject Aim:

The future of sports – how it is understood, consumed, and its societal impact – will be shaped by an array of diverse and divergent factors.  It is vital for future sports administrators to be aware of these factors and also of how technological advancements will create paradigm shifts in the provision and value of sporting experiences.

The sports played, as well as how and why we play them, are changing over time. As is the case now, in the future this will continue to have social and economic impacts. By understanding possible future directions for sport, those taking the subject will be better placed to make strategic decisions.

This subject aims to prepare the student for the future – to be aware of changes in how sport is viewed and played, and what drives this. Through an understanding of what the future of sport is likely to look like, SPO302A Sports Futures provides students not only with the requisite skills necessary to overcome the ever-changing demands of the sports industry but to take advantage of the opportunities this burgeoning industry also offers.

Learning Outcomes:

a) Assess the key changes to sport consumption and future generations.

b) Evaluate what drives change in the future sport industry.

c) Appraise the effects of technological advancements on sport business in the global marketplace.

d) Predict future trends and emerging models of sport creation and delivery

e) Critically reflect on why it is important to predict future trends in sport.

Student Assessment:

(G)* = Group Assessment