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Introducing students to the core issues and concerns of marketing in the sport industry, ‘Sports Marketing’ provides students with an overview of the strategies and practices used by sports organisations to market their products and services to customers. This subject explores marketing concepts as they relate to the funding, promotion and commercial development of sport across various organisational levels. To this end, the subject offers students marketing plan sections as they explore how different stakeholders interact to drive the sport industry.
a) Analyse the key principles of sports marketing.
b) Illustrate the role of media relations in strategic sports marketing communication and branding.
c) Apply the theoretical components of sports marketing strategy.
d) Develop an effective and sustainable sports marketing plan.
(G)* = Group Assessment