Sports Management Fundamentals
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Bachelor of Business (Sports Management)
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
SPO101A/SPO101B
Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism), Bachelor of Hospitality Management, and Bachelor of Event Management will be enrolled in B-code subjects in 2027. Students enrolled in all other courses at ICMS will complete the equivalent A-code subject. This arrangement applies to the nested diploma qualifications of these courses also.
Subject Rationale:
SPO101A
Sport Management Fundamentals enables you to recognise key aspects of the business of sport and to how it differentiates itself from other industries. The subject looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resource and financial management and future sport management challenges.
Sport Management Fundamentals also looks at external factors such as professional sport, digital media, not for profit and organisational structures, governance and the role of the state, including the influence of politics in the business of sport. All topics draw on Australian and international case studies, with contemporary examples utilised to help support theory.
Furnishing you with a solid understanding of the global sport marketplace, the subject provides insights into those areas of sport management vital for a successful career in this most exciting of industries.
SPO101B
Sports Management Fundamentals enables students to recognise key aspects of the business of sport and how it differentiates itself from other industries. The subject looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resources and financial management as well as future sports management challenges.
This subject also looks at external factors such as professional sport, digital media, not-for-profit and organisational structures, governance and the role of the State, including the influence of politics in the business of sport. All topics draw on both Australian and international case studies, with contemporary examples utilised to help support theory.
This subject delivers a comprehensive and critical analysis of the global sports market, emphasising the transformative impact of innovation, sustainability and strategic leadership in shaping the sector’s evolution. Through the cultivation of advanced competencies in community engagement and a sophisticated understanding of global partnerships and diplomacy, the subject prepares students to address complex challenges and assume leadership roles within the intricately interconnected field of international sports management.
Learning Outcomes:
SPO101A
a) Summarise the different sectors that comprise the contemporary sports business industry and their roles.
b) Examine the basic administrative and operational principles and practices within the contemporary sports industry.
c) Explain the organisational, administrative and ethical roles and responsibilities of contemporary sports administrators.
d) Discuss the core and supporting business functions of sport management in the global marketplace.
SPO101B
a) Summarise the different sectors that comprise the contemporary sports business industry and their roles
b) Examine the basic administrative and operational principles and practices within the contemporary sports industry
c) Explain the organisational, administrative and ethical roles and responsibilities of contemporary sports administrators
d) Analyse the core and supporting business functions of sports management in the global marketplace
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| SPO101A | |||
| 1 | Quiz | 25% | a, b, c |
| 2 | Video report (G) | 40% | b, c, d |
| 3 | Report (Case studies) | 35% | a, b, c, d |
| SPO101B | |||
| 1 | Quiz | 25% | a, b, c |
| 2 | Video and Written Report (G) | 35% | b, c, d |
| 3 | Report (Case Studies) | 40% | a, b, c, d |
Note: (G) = Group assessment