Visual Merchandising & Design

Subject Code:


Subject Aim:

Visual Merchandising is the presentation of product within the retail environment. Visual merchandising is a key process in attracting, engaging and ultimately purchase of product by the customer. Visual merchandising creates store image and the opportunity to differentiate from competitors. The aim of this subject is to improve and develop understanding through theory and practical application of the power and scope of visual merchandising in a retail environment.

Learning Outcomes:

  • Consider the importance of store design and the contribution of visual merchandising
  • Critique how visual merchandising and store design examples deliver on creativity, innovation, technology and sustainability in design
  • Review the relationship between visual merchandising, brand image and consumer behaviour
  • Recommend a suitable strategy to implement and maintain a specific store design and visual merchandise plan
  • Critically evaluate visual merchandising techniques
  • Design and produce store plans and visual merchandise layouts

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.