Visual Merchandising is the presentation of product within the retail environment. Visual merchandising is a key process in attracting, engaging and ultimately purchase of product by the customer. Visual merchandising creates store image and the opportunity to differentiate from competitors. The aim of this subject is to improve and develop understanding through theory and practical application of the power and scope of visual merchandising in a retail environment.
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.