Visual Merchandising & Design
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
FBM302A
Subject Aim:
Visual Merchandising is the presentation of product within the retail environment. Visual merchandising is a key process in attracting, engaging and ultimately purchase of product by the customer. Visual merchandising creates store image and the opportunity to differentiate from competitors. The complete story and store experience created by effective visual merchandising and store design is the ultimate consumer experience of the brand and thus vital to its success.
The aim of this subject is to improve and develop understanding through theory and practical application of the power and scope of visual merchandising and store design in a retail environment.
Learning Outcomes:
| a) | Explain the importance of store design and the contribution of visual merchandising. |
| b) | Critique how visual merchandising and store design examples deliver on creativity, innovation, technology and sustainability in design. |
| c) | Review the relationship between visual merchandising, brand image and consumer behaviour. |
| d) | Recommend a suitable strategy to implement and maintain a specific store design and visual merchandise plan. |
| e) | Critically evaluate visual merchandising techniques. |
| f) | Design and produce store plans and visual merchandise layouts. |
Student Assessment:
| No | Assessment | Weighting | Learning Outcomes |
| 1 | Innovation in Store Design (Individual Report) | 20% | a, b, c, e |
| 2 | Develop a Visual Merchandising Plan (Individual) | 40% | a, b, c, d, e |
| 2 | Develop a Store Design Plan and Presentation (Individual) | 40% | b, c, d, f |