Subject Code:
ENT110
Subject Aim:
To provide you with an understanding of Franchising operations. Additionally, the subject is designed to equip you with foundation skills and techniques required to successfully evaluate and manage a franchise operation.
Learning Outcomes:
- Understand what franchising is and how to evaluate, select and structure franchise systems
- Understand the legal environment and how to protect the Intellectual Property of the franchise system
- Assess and design business development and marketing strategies for sustainable franchise business growth
- Appraise critical success factors and conflict resolution for sustainable franchisor-franchisee relationships
- Evaluate manage and monitor franchisee performance
Student Assessment:
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.
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No | Type | Weighting | Learning Outcomes |
1 | Individual Assignment | 25.00% | 1,2,3,4,5 |
2 | Group Assignment | 25.00% | 1,2,3,4,5 |
3 | Final Exam | 50.00% | 1,2,3,4,5 |
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