Chat with us, powered by LiveChat
Enquire now
Home / Global Wine Tourism

Global Wine Tourism

Testimonials

Aleksandra Shcherbakova

Master of Management

“I have met some truly impressive talents and kind personalities among our lecturers."

Angelica Balajadia

Master of Management

“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."

Wiranpatchara (Sandy) Wongchanapai

Master of International Business

"Whilst studying at ICMS, I was able to have a strong work/study life balance".

Cameron Colvin

Bachelor of Business (Marketing)

"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."

Taylor McLeod

Bachelor of Business (Sports Management)

“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."

Julie Williams

Bachelor of Business (Fashion and Global Brand Management)

"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".

Keegan Du Preez

Bachelor of Business Management (Accounting)

"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".

Michaela Mayes

Bachelor of Business (Marketing)

"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".

Alana Williams

Bachelor of Business (Accounting)

“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”

Juliette Wilson

Bachelor of Business (Marketing)

"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".

Calum McKnight

Bachelor of Business (Marketing)

“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”

Ewan Metcalfe

Bachelor of Business (Sports Management)

"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".

Undergraduate Brochure
Download

Subject Code:

HOS330

Subject Aim:

The aim of this subject is to provide knowledge and understanding of the importance of the wine tourism industry to regional destinations and its economic development. The relationship and interest among the various stakeholders in wine tourism will be discussed along with the ways in which the current wine tourism product can be diversified. You will propose a wine tourism development plan for the region of your choice aiming for long term sustainability, visitor satisfaction and a quality wine tourism product.

Learning Outcomes:

  • Clarify the significance of the global wine tourism industry to national and regional economies.
  • Determine the role of wine tourism in regional development and as a motivational factor for encouraging tourism to regional areas.
  • Assess the potential for tourism product development alongside existing winery operations.
  • Distinguish between the demands of stakeholders, environmental concerns and future sustainability of wine tourism in regional communities.
  • Evaluate the role of festivals and special events, tourist behaviour and brand loyalty in the development of wine tourism.
  • Design and assemble a regional wine tourism development plan including diversification opportunities and planning for a sustainable future.

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.

Individual Assignment – Field Trip participation Report

Students will visit the Hunter Valley Wine Region to observe and participate in the activities of a real life wine tourism destination.

Poster Presentation

You will prepare a poster for presentation and panel interview on a wine tourism region of your choice.

Important: See more detail in the assessment outlines on Moodle.

You are required to prepare for assessments by reading the subject matter in course notes, independent research from credible sources and recommended readings. You are required to participate in class discussions of current regional and special interest tourism issues including those facing the wine tourism industry.