Global Wine Tourism

Subject Code:

HOS330

Subject Aim:

The aim of this subject is to provide knowledge and understanding of the importance of the wine tourism industry to regional destinations and its economic development. The relationship and interest among the various stakeholders in wine tourism will be discussed along with the ways in which the current wine tourism product can be diversified. You will propose a wine tourism development plan for the region of your choice aiming for long term sustainability, visitor satisfaction and a quality wine tourism product.

Learning Outcomes:

  • Clarify the significance of the global wine tourism industry to national and regional economies.
  • Determine the role of wine tourism in regional development and as a motivational factor for encouraging tourism to regional areas.
  • Assess the potential for tourism product development alongside existing winery operations.
  • Distinguish between the demands of stakeholders, environmental concerns and future sustainability of wine tourism in regional communities.
  • Evaluate the role of festivals and special events, tourist behaviour and brand loyalty in the development of wine tourism.
  • Design and assemble a regional wine tourism development plan including diversification opportunities and planning for a sustainable future.

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.

Individual Assignment – Field Trip participation Report

Students will visit the Hunter Valley Wine Region to observe and participate in the activities of a real life wine tourism destination.

Poster Presentation

You will prepare a poster for presentation and panel interview on a wine tourism region of your choice.

Important: See more detail in the assessment outlines on Moodle.

You are required to prepare for assessments by reading the subject matter in course notes, independent research from credible sources and recommended readings. You are required to participate in class discussions of current regional and special interest tourism issues including those facing the wine tourism industry.