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American athletes on ICMS Campus for ‘Sport in Australia’ experience

American athletes on ICMS Campus for ‘Sport in Australia’ experience

June 2, 2023

A dynamic collaboration between ICMS and industry partner Sports Management Worldwide led to an immersive “ICMS Experience Day” for American university Tulane College NCAA athlete students at the Northern Beaches campus recently.

The group of National Collegiate Athletic Association (NCAA) Tulane students were offered a glimpse into the world of sports management education. Tulane College, the undergraduate division of Tulane University, is located in Louisiana, United States.

Tulane College representatives and the NCAA athlete students joined ICMS academics, led by Dr Trevor Clark, and other key ICMS staff to understand what it means to study sports management at ICMS, and how the sports industry in Australia operates.

The day’s proceedings came about following ICMS Bachelor of Business (Sports Management) student Kayla Rein’s industry training* at ‘Sports Management Worldwide’.

ICMS Associate Vice President (Events & Commercial Sales) Heidi Farey explains:

“Tulane College engaged with ‘Sports Management Worldwide’ where one of our students, Kayla Rein, is currently undertaking her Industry Placement as their Events Coordinator. Between myself and Kayla, we were able to organise an “ICMS Experience Day” for Tulane College NCAA Athletes, for them to experience what college education for a Sports Management Student would be like.”

What was involved in the ‘ICMS Experience Day’?

The group of Tulane College representatives and athletes attended a series of Sports Management subjects that offered a taste of the college education provided to sports management students at ICMS. Led by ICMS academics renowned in their respective fields, these sessions offered valuable insights into the industry’s nuances and best practices.

Lectures covered topics as diverse as Introduction to High Performance Sport (Rugby League), Sports Psychology, Sports and Gender in Australia and Sports Media.

During the Surf Life Saving Sydney Northern Beaches seminar, the students gained an understanding of the importance of water safety and the role of surf lifesavers in coastal communities. This session showcased the breadth of knowledge encompassed within a sports management curriculum, extending beyond traditional classroom settings.

To round off the experience, the students headed to the ICMS Headland where they took part in a rejuvenating Yoga session. This holistic approach emphasised the importance of physical and mental well-being in the realm of sports management, providing a well-rounded perspective on the industry.

Learning through engagement

“The overall concept of having Tulane College visit ICMS encompasses what we represent as a college,” Heidi said.

“Being able to engage, network and build connections with our own ICMS students through their industry training (WIL) is not only rewarding, but provides an opportunity to build relationships with students from all across the world!”

“While the Tulane College students were here to learn from our Academics with industry experience, we were able to learn from them – as well as being energised by their vibrant personalities! We hopefully look forward to working with more institutions for similar events in the future.”

The collaboration demonstrated the power of partnerships in enriching educational experiences, fostering global connections, and broadening perspectives.

With the success of this event, it is clear that initiatives like the ICMS Experience Day nurture well-rounded and globally aware professionals in the field of sports management.

To find out more about the ICMS Bachelor of Business (Sports Management), click here.

* Kayla Rein’s industry training is part of the Work Integrated Learning (WIL) subjects built into every degree offered at ICMS, offering students the opportunity to gain industry experience through internships while studying.


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